Global Skin Lighteners Market 2016-2020

Global outlook of the skin lighteners market

According to Technavio’s market research analysis, the global skin lighteners market will grow at a CAGR of more than 9% during the forecast period. The growing desire for radiant and flawless skin are pushing consumers towards the use of skin lightening products.  The demand for skin lighteners is increasing across the globe, mostly as they help reduce a wide range of skin-related concerns like pigmentation, scars, discoloration, acne marks, and age spots. Skin lightening products help minimise melanin pigment under the skin and result in an even skin tone. Sklin lighteners are also beneficial in the treatment of medical conditions such as hyperpigmentation, melasma, vitiligo, and rosacea. Some examples of leading skin lightener products' manufacturers across the globe are Beiersdorf, Shiseido, Hindustan Unilever, P&G, E. T. Browne Drug Company, Emami, and Kanebo Cosmetics.

To enhance their market presence and extend their consumer base, manufacturers are developing innovative skin lightening products. For instance, Dermalogica offers several skin products that help in restoring the skin luminosity and improve the skin tone. These products are made of non-artificial fragrances, colors, and parabens. Manufacturers are also formulating skin lightening products using plant extracts such as green tea extract, grape seed extract, Pycnogenol, aloe vera extract, licorice extract, marine algae extract, cinnamic acid, flavonoids, mulberry extract, coffee berry, and retinoid. These plant extract-based skin lighteners help reduce melanin production and increase collagen production, keeping skin healthy and spot-free.

Competitive landscape and key vendors

The global skin lighteners market is highly competitive, with the major vendors competing in terms of product differentiation, product portfolios, quality, and pricing. Several vendors in the market are expanding their businesses to emerging markets such as Central and South America, and APAC. The possibility of new players entering the market is low because of the strong positions of the leading players. Also, the growing need for frequent new product launches and high R&D expenditure will also deter the entry of new players.

Leading vendors in the market are -

• Beiersdorf
• Estée Lauder
• L'Oréal
• P&G
• Shiseido
• Unilever

Other prominent vendors in the market include AmorePacificm, Amway, Aveda, BABOR, BIODERMA Laboratory, Clarins, DS Healthcare Group, Kao, Lotus Herbals, Mary Kay, Missha, Nature Republic, NeoStrata, Oriflame, Rachel K Cosmetics, Revlon, Skin Food, Skinvisible Pharmaceuticals, and Thalgo.

Geographical segmentation and analysis of the skin lighteners market

• Americas
• APAC
• Europe
• ROW

APAC will continue its dominance in the skin lighteners market over the predicted period, by occupying around 39% of the total market share. Much of the region’s growth can be attributed to the changing lifestyles, growing urbanization, and rise in disposable income. Moreover, the traditional associations of light skin tones with beauty is also propelling the demand for skin lighteners in APAC countries like India, Japan, and China. The rise in demand for skin lightening facial care products and the increasing number of beauty salons will spur growth prospects for the market in this region in the coming years.

Growth drivers, challenges, and upcoming trends: Growing use of UV absorbers

Upcoming trends such as the presence of UV absorbers in skin whitening formulations is gaining popularity in the market. These products are in high demand in tropical areas as the UV absorbers protect the skin from the harmful effects of the UV rays. UV absorbers are being used as a major ingredient in various skin lightening anti-aging products including lotions, moisturizers, and gels. Vendors are using organic and inorganic ingredients like zinc oxide, avobenzone, and titanium dioxide as UV absorbers, which protect the skin from darkening.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the skin lighteners market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global skin lighteners market?
• What are the key market trends impacting the growth of the global skin lighteners market?
• What are the challenges to market growth?
• Who are the key vendors in the global skin lighteners market?
• What are the market opportunities and threats faced by the vendors in the global skin lighteners market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and ROW.
• What are the key outcomes of the five forces analysis of the global skin lighteners market?

Technavio also offers customization on reports based on specific client requirement.

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