Global Digital Publishing Market for Education Sector 2017-2021

Overview of the global digital publishing market for the education sector

Technavio’s market study identifies the growing digitization contributing to change in learning methods in education sector to be one of the primary growth factors for the digital publishing market for the education sector. Digitization in the education sector has boosted the adoption of digital modes such as e-readers, smartphones, and tablets. Due to lesser stress imparted, students and educators benefit from the usage of advanced education technologies. Digital teaching solutions make use of smartphones and iPads to enhance the instructiveness of education. Key providers such as Amazon, Apple, and HP are providing traction to digitization by providing devices such as smartphones, tablets, iPods, and notebooks. Our market analysts estimate that the market will grow steadily at a CAGR of close to 13% by 2021.

The emergence of new technologies in digital publishing for education sector is one of the key factors having a positive impact on the growth of the digital publishing market for the education sector. Vendors are steadily incorporating new technologies such as Big Data, cloud computing, and social media to enhance student performance. Also, they offer online and mobile platforms to enable the students to perform wide range of activities. The high demand for online platforms will enable the development of innovative digital products in the digital textbook publishers’ market.

Competitive landscape and key vendors

The digital publishing market for the education sector is moderately populated owing to the presence of several international and regional vendors. Digital publishers are competing intensely in terms of aggressive pricing, bundling, efficient delivery services, and promotional strategies. To attain competitive advantage in the digital textbook publishers’ market, vendors are focusing on offering differentiated product offerings. Competitors in the digital textbook publishers’ market are also engaging in M&A to strengthen their customer base and enhance the product offerings.

The leading vendors in the market are

• Georg von Holtzbrinck
• Hachette Livre
• McGraw-Hill Education
• Pearson

The other prominent vendors in the market are Cambridge University Press, Cengage Learning, John Wiley & Sons, Oxford University Press, and Thomson Reuters.

Segmentation by end-user and analysis of the digital publishing market for the education sector

• K-12
• Higher education segment
• Corporate/skill based segment

The K-12 segment is the primary end-user of the digital publishing market for the education sector due to the growing number of K-12 schools that are adopting digital textbooks and printed textbooks. Schools are providing innovative packages of digital books for all the subjects, due to the feasibility offered by digital content.

Geographical segmentation and analysis of the digital publishing market for the education sector

• Americas
• APAC
• EMEA

The Americas will be the major revenue contributor to the digital textbook publishers market due to the early adoption of digitized education materials in this region. Emergence of electronic gadgets such as smartphones, tablets, and e-readers has encouraged end-users to explore and buy gadgets. Also, schools are enabling bring your own device (BYOD) plan in the premises to enable the students to study using the content purchased.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global digital publishing market for the education sector?
• What are the key market trends impacting the growth of the global digital publishing market for the education sector?
• What are the challenges to market growth?
• Who are the key vendors in the global digital publishing market for the education sector?
• What are the market opportunities and threats faced by the vendors in the global digital publishing market for the education sector?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global digital publishing market for the education sector?

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