Global Digital Signage Systems Market in the Retail Industry 2017-2021

Overview of the global digital signage systems market in the retail industry

According to Technavio’s market research analysis, benefits of digital signages will be one of the major factors that will have a positive impact on the global digital signage systems market in the retail industry during the forecast period. Our market research analysts predict that this market will grow at a CAGR of close to 10% by 2021. Digital signages are extremely adaptable and attractive with significant advantages over printed signs. The improved and affordable technologies used in digital signage and several advantages such as cost reduction, increased operation control, higher flexibility, and low environmental impact will drive the growth of the digital signage systems market in the retail industry.

In terms of geographic regions, the Americas will be the major revenue contributor to the digital signage systems market in the retail industry throughout the forecast period. One of the major factors that will drive the market’s growth prospects in this region is the rising advertising activities in the US retail market for brand promotion.

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Technavio's industry research report titled - Global Digital Signage Systems Market in the Retail Industry, will help you-

• Identify latent opportunities and explorative solutions in the digital signage systems market in the retail industry
• Identify your key competition, and what's making them tick?
• Help you build a comprehensive marketing plan, all permutations and combinations inclusive

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Competitive landscape and key vendors  

The digital signage systems market in the retail industry consists of many manufacturers. The market is growing and the manufacturers are competing to gain shares in the global market by increasing their operations and promotional activities. The focus of manufacturers is to raise the sales by bringing in products that cater to the customer requirements and drive the unexplored industrial applications to improve sales.

The leading vendors in the market are –

• DynaScan Technology
• SAMSUNG
• LG Electronics
• NEC Display Solutions

The other prominent vendors in the market are AOPEN, ASUSTeK Computer, Barco, Daktronics, Extron Electronics, Esprit Digital, Koninklijke Philips, NanoLumens, NEXCOM International, Panasonic Corporation of North America, PixelFLEX, Peerless-AV, SHENZHEN JEHE TECHNOLOGY DEVELOPMENT, Sharp Electronics, and Verifone Media.

Segmentation by application and analysis of the digital signage systems market in the retail industry

• Outdoor digital signage
• Indoor digital signage
• Mobile digital signage

During 2016, the outdoor digital signage accounted for the major share of the digital signage systems market in the retail industry. Factors such as the increased utilization of billboards, perimeter LED boards, and mobile panels and constant improvements in technology in terms of performance and durability, will further contribute to the growth in the coming years.

Segmentation by signage type and analysis of the digital signage systems market in the retail industry

• Stand-alone signage system
• Networked signage system

According to this market research report, the stand-alone signage system will account for the maximum share of the outdoor digital signage market in the retail industry until 2021. The advantages of these systems such as increased reliability, ease of usage, lesser maintenance and setup costs, and technological improvements of the stand-alone signage will drive the market’s growth prospects in this segment.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global digital signage systems market in the retail industry?
• What are the key market trends impacting the growth of the global digital signage systems market in the retail industry?
• What are the challenges to market growth?
• Who are the key vendors in the global digital signage systems market in the retail industry?
• What are the market opportunities and threats faced by the vendors in the global digital signage systems market in the retail industry?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global digital signage systems market in the retail industry?

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