Global Digital Transformation Services Market 2015-2019

Market definition of digital transformation services

The increasing integration of marketing and technology is changing the business framework in many industries. Digital transformation is a cause that contributes towards the realignment of people, process, and technology, and it is increasingly being adopted as a means to gain a competitive edge.

These solutions comprise of digital transformation software and services. Digital software includes digital platforms, digital content and applications, integration platforms, analytics, the web, mobile, and social solutions. Digital transformation services include integration, consulting, implementation, and managed services.

Digital transformation is instrumental to the strategic decision making of most enterprise CXOs looking to implement the right third party platform such as the cloud, mobile, and big data. This trend is likely to continue in that future and as per the forecast the market is poised to grow at a CAGR of over 15% until 2019.

Key trends: Expanding roles of CMOs

For achieving customer delight through a digitally integrated system, the role played by the CMO is likely to evolve. Technological changes mandate marketing teams in organizations to be digitally ready to implement and deploy analytics and digital marketing techniques. In the future, every marketer will be expected to be fully aware of marketing technologies and related advances. As Accenture highlights in its study “CMO: time for digital transformation”, enterprises are going to witness a more prominent role for chief digital officers (CDOs) in the future.

Through such roles, enterprises will look to fulfill the tracking of every digital footprint in areas of sales, marketing, and customer service. Thus, thanks to evolving technologies, the role of marketing teams is expected to expand exponentially to cater to the needs of digitally transformed organizations.

Geographical segmentation of the digital transformation services market

• Americas
• EMEA
• APAC

The digital transformation services market is dominated by the Americas and was valued at US$31 billion in 2014. The US being the early adopter of a majority of the technologies, it is at the forefront of the digital transformation market. Its adoption in sectors such as BFSI, retail, energy, and utilities has been impressive.

Particularly, the BFSI segment in the US continues to be one of the largest contributors to this market. In alignment with this trend, towards the end of 2014, American Express made an announcement to hire 250 MBAs from 2015 to 2016 to aid the group in its digital transformation journey.

In the EMEA region, Middle East is also emerging as a key market for digital transformation. Especially, the public sector in this region is expected to invest massively in adopting business transformation over the next four years. The healthcare IT market in Saudi Arabia alone is expected to reach over $250 billion by 2016. It is largely attributed to the initiatives undertaken by various governments in this region.

Vendor landscape of the digital transformation services market

Many IT vendors are reinventing their strategies to position themselves as suitable service providers. While they look to leverage existing client accounts, the market presents an attractive opportunity to explore several potential customers who are likely to embrace digital transformation in the next four years. IT service providers and technology consulting firms are likely to foray with tailored industry-specific strategies.

The top six leading vendors in this market are: -

• Accenture
• Capgemini
• Cognizant
• IBM
• Infosys
• TCS

Some of the other leading vendors of the market include Adobe, Alcatel, Amazon, Atos, Avaya, BMC, BT, CGI, Cisco, Citrix, CSC, Dell, Deloitte, EMC, EY, Fujitsu, Genesys, HCL, HP, Intel, KPMG, liquidhub, Mitel, Oracle, PWC, Tech Mahindra, Salesforce, Unisys, Verizon, and Wipro.

Other sections of the report include an analysis of the following

• Steps involving digital transformation to realign the business framework
• Strategies adopted by the leading vendors of this market
• Key drivers, challenges, and trends and their impact on the digital transformation services market
• Five forces analysis of the digital transformation services market
• SWOT analysis of the leading companies in the digital transformation services market

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