Global Virtual Retinal Display Market 2016-2020

Overview of the virtual retinal display (VRD) market

The numerous benefits of VRD over other display technologies will drive the growth prospects for the market during the forecast period. Some of the major advantages of VRD are identified in terms of factors such as the color range, luminance and viewing modes, contrast ratio, and power consumption. VRDs have the tendency to transmit light energy in an ideal range that allows a clear display of an image even in fluctuating environments. Also, since the VRD luminance can be controlled in the augmented model (AR), the user can view an image even outside ambient light conditions. In terms of contrast ratio, VRD brightness can be increased to high levels or decreased to minimal levels, which is not possible with conventional display technologies. Also, in terms of power consumption, the VRD technology can carry all of its generated light onto the retina, leading to a brighter display with minimum power requirements. Furthermore, as VRD has a large number of advantages such as high clarity and low power consumption over LCDs and other display technologies, its adoption across various industries is expected to increase continually.

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The high scope of VRD in augmented reality (AR) devices will drive the growth prospects for the market’s growth. As AR devices integrated with VRD can produce bright images, it is more beneficial in the daylight. Another factor that drives the demand for VRD in AR devices is the application of VRD in environments with poor lighting conditions such as in mines. Furthermore, the real-world image can be electronically enhanced and can be presented better using VRD without any glare.

Competitive landscape and key vendors

The global virtual retinal display market comprises of very few vendors. Since the market is still in its nascent stage of development, the emerging vendors do not hold a dominant position in the market. However, it is expected that the vendors will establish themselves by taking over small companies in the future. Moreover, it has also been noted that the well-established technology companies such as Facebook, Google, HP, Intel, Microsoft, and Qualcomm are heavily investing in the development of VR and AR devices to gain market traction.

The key vendors covered in this report are -

• Avegant
• MicroVision

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Segmentation by geography and analysis of the VRD market

• Americas
• APAC
• EMEA

In terms of geography, the Americas accounted for the maximum market share and will continue to dominate the market until the end of 2020. As the market is still in its nascent stage, the vendors are trying to capture the American market due to its large tech-savvy population base. Also, the huge demand for AR technology in the US is driving the market’s growth in the region.

Growth drivers, challenges, and upcoming trends: Increase in crowdfunding

The market for VR is maturing due to continuous investments taking place in the consumer electronics sector. For instance, Avegant gained a funding of USD 24 million for their virtual retinal display device through crowdfunding. Also, it has now become easy for launching a hardware start-up due to the presence of crowdfunding sites like Kickstarter and Indiegogo to test prototypes.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the global VRD market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global virtual retinal display (VRD) market?
• What are the key market trends impacting the growth of the global virtual retinal display (VRD) market?
• What are the challenges to market growth?
• Who are the key vendors in the global virtual retinal display (VRD) market?
• What are the market opportunities and threats faced by the vendors in the global virtual retinal display (VRD) market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global virtual retinal display (VRD) market?

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