Global Drawer Refrigerator Market 2017-2021

Overview of the global drawer refrigerator market

The rising preference for energy-efficient drawer refrigerators will be one of the major factors that will have a positive impact on the growth of the drawer refrigerator market. Technavio’s market research analysts predict that this market will grow at a CAGR of more than 7% by 2021. Consumers are increasingly opting for products that are environment-friendly and offer high energy-efficiency. This is inducing manufacturers to focus on producing energy-efficient products to cater to the needs of the consumers. The governments of various countries across the globe are also introducing regulations such as guidelines for manufacturers and are also spreading awareness on the ideal usage of natural resources to curb pollution. With the rising government regulations, the demand for energy-efficient drawer refrigerators will increase in the coming years, in turn, fueling market growth.

In terms of geographic regions, EMEA will be the major revenue contributor to the drawer refrigerator market throughout the forecast period. Changing consumer lifestyles, the increasing demand for   energy-efficient and innovative appliances, and product premiumization will be the major factors driving the growth of the market in this region.

Competitive landscape and key vendors  

The drawer refrigerator market is quite competitive and has the presesnce of a limited number of major vendors and numerous small and domestic manufacturers. Product premiumization and continuous innovation and improved brand positioning are some of the strategies followed by these vendors. Additionally, drawer refrigerator manufacturers are also focusing on increasing investments for better inventory management and are also concentrating on offering better after sales experience to customers.

The leading vendors in the market are –

• DOMETIC GROUP AB
• Felix Storch
• Haier
• Middleby Corporation
• Whirlpool

The other prominent vendors in the market are INDEL WEBASTO MARINE, Perlick Corporation, Robert Bosch GmbH, SUB-ZERO Group, and Vitrifrigo S.r.l.

Segmentation by application and analysis of the drawer refrigerator market

• Commercial
• Residential

During 2016, the commericial application segment accounted for the major shares of the drawer refrigerator market. The presence of many players and increase in the number of hotels, pubs, bars, QSRs, will contribute to the growth of this industry segment in the coming years.

Segmentation by distribution channel and analysis of the drawer refrigerator market

• Offline distribution channel
• Online distribution channel

According to this market research report, the offline distribution channel accounted for the maximum shares of the drawer refrigerator market during 2016. The increasing usage of drawer refrigerators in the offline distribution channels such as specialty stores, department stores, and hypermarkets and clubhouse stores and the increased preference of consumers to buy goods from these stores will drive the growth of the market in this segment. 

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global drawer refrigerator market?
• What are the key market trends impacting the growth of the global drawer refrigerator market?
• What are the challenges to market growth?
• Who are the key vendors in the global drawer refrigerator market?
• What are the market opportunities and threats faced by the vendors in the global drawer refrigerator market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global drawer refrigerator market?

Technavio also offers customization on reports based on specific client requirement.