Global Interactive Response Systems Market 2016-2020

Overview of the global interactive response systems market

Market research analysts at Technavio predict that the global interactive response systems market will grow steadily during the next four years and post an impressive CAGR of about 30% by 2020. This market research analysis identifies the increased adoption of interactive response systems in flipped classrooms as one of the primary growth factors for this market. Flipped classrooms incorporate both face-to-face and web-based learning and are emerging as one of the most sought after forms of blended learning. This form of learning encourages students to access presentations, readings, and instructional videos outside classrooms and enables instructors to allot classroom time for various active learning techniques such as application exercises, discussions, and projects. This will highly benefit international students who lack proficiency in the local language and higher education institutions that offer extensive curricula such as science, technology, engineering, and mathematics   (STEM) subjects. Since interactive response technologies integrate the features of both the traditional and online learning techniques, they will soon find significance among educational institutions that adopt the flipped classroom learning model.

The adoption of various distribution models by educational institutions will be one of the major trends that will gain traction in the classroom response system market during the next four years. To ensure the availability of interactive response systems for all students, educational institutions will start adopting distributions models. A few institutions with sufficient capital, have already started adopting the free clicker distribution model where the students are provided free classroom clickers purchased through the university’s fund. Another such distribution method is the rental model, where the institution purchases clickers for students and distributes them through a rental system.

Competitive landscape and key vendors

Characterized by the presence of several well-diversified international and regional vendors, the interactive response system market is still at a nascent stage and is dominated by a few players with an extensive global reach. Major market players are mainly concentrated in North America, especially in the US. To enhance their revenue shares, interactive response systems companies will start focusing on expanding their presence in the emerging economies, especially APAC. Product pricing comes as the major challenge and vendors will start offering various offers such as free trials and product customizations.

The leading vendors in the market are -

• Dell
• Macmillan Learning
• Option Technologies International
• Promethean World
• Turning Technologies

The other prominent vendors in the market are Elmo, KP1, LLaborate, BOXLIGHT, QOMO, Qwizdom, SMART Technologies, and Top Hat.

Segmentation by product type and analysis of the interactive response systems market

• Technology
• Devices

During 2015, the technology segment accounted for the major market shares and dominated the industry. Factors such as the increased adoption of the bring your own device (BYOD) policy by educational institutions and the high costs involved in procuring interactive voice response devices, will fuel the growth of this market segment in the coming years.

Geographical segmentation and analysis of the interactive response systems market

• APAC
• Europe
• North America
• ROW

This market research and analysis estimates that in terms of geographical regions, North America will be the major revenue contributor to the student response systems market throughout the next four years. The presence of several vendors in the region especially in the US, increased investments by private investors in the education sector in Brazil, and the implementation of innovative learning techniques such as flipped classrooms and blended learning, will boost the demand for interactive response systems in this region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global interactive response systems market?
• What are the key market trends impacting the growth of the global interactive response systems market?
• What are the challenges to market growth?
• Who are the key vendors in the global interactive response systems market?
• What are the market opportunities and threats faced by the vendors in the global interactive response systems market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global interactive response systems market?

Technavio also offers customization on reports based on specific client requirement.

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