Global Electric Oral Care Market 2017-2021

Overview of the global electric oral care market

Research analysis on the global electric oral care market identifies that the increasing number of product offerings based on requirements will be one of the major factors that will have a positive impact on the growth of the market. The advanced oral care products such as electric flossers and tongue cleaners lower the concentration of volatile sulfur compounds and remove the layer of bacteria on the tongue. Electric flossers can also be used to clean the minute spaces in braces and wash leftover food particles that are trapped. The risk of developing advanced stages of periodontitis and gum disease is high in people who have diabetes because they are vulnerable to gum inflammations. Additionally, manufacturers are also developing products to address the needs of people with braces.  Technavio’s market research analysts predict that this market will grow at a CAGR of more than 8% by 2021.

The demand for electric oral care/oral hygiene products is high in North America because the consumers in the region are more health conscious when compared to the consumers in the other regions. Additionally, the rising awareness about electric oral care products in countries such as the US and Canada will also contribute more revenue to the market. The electric oral care market will continue to grow in the Americas for the next four years due to the rising focus of manufacturers towards the development of products for periodontal diseases.

Competitive landscape and key vendors

The electric oral care market is competitive and is characterized by the presence of several vendors. These vendors are increasingly competing against each other based on factors such as quality, technology, and pricing. Additionally, the vendors in the oral hygiene market are also focusing on distinguishing their products with a clear and unique value proposition to survive and succeed in the market.

Key vendors in this market are -

• Colgate Palmolive
• P&G
• Panasonic
• Water Pik
• Philips

Other prominent vendors in the market include Arm & Hammer, Conair, Mouth Watchers, Omron Healthcare, Summer Infant, and Brush-Baby.

Segmentation by distribution channel and analysis of the electric oral care market

• Online stores
• Retail stores

The availability of online chat forums enables consumers to view discussions about products, their benefits, and the preference of other consumers, which helps them choose the right product. The sales of electric flossers and electric tongue cleaners through online stores is increasing since they are easy to source from online stores than the retail stores.

Segmentation by product type and analysis of the electric oral care market

• Electric toothbrush
• Electric flosser
• Electric tongue cleaner

The increasing awareness about oral hygiene products through a number of advertising and promotional campaigns is driving the demand for electric toothbrushes that prevent conditions such as gingivitis, tartar, and plaque. This encourages healthcare professionals (HCPs) to recommend electric toothbrushes. These toothbrushes also come equipped with several features such as music or can be connected to smartphones through Bluetooth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global electric oral care market?
• What are the key market trends impacting the growth of the global electric oral care market?
• What are the challenges to market growth?
• Who are the key vendors in the global electric oral care market?
• What are the market opportunities and threats faced by the vendors in the global electric oral care market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global electric oral care market?

Technavio also offers customization on reports based on specific client requirement