Global Beacon Management Software Market 2017-2021

Overview of the global beacon management software market

Technavio’s market research analyst predicts the global beacon management software market to grow steadily at a CAGR of above 9% by 2021. One of the primary drivers for this market is the rapidly growing demand for beacon management software in the retail sector. The various formats of the organized retail include hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash and carry stores. These formats are classified based on the size of the stores. The retail sector is the primary end-user of Bluetooth beacons. This sector deploys beacons for several applications such as in-store analytics, proximity marketing, indoor navigation, and contactless payments. For instance, a beacon can send a text message to a customer about a discount on the product that he/she intends to purchase. The consumer can buy the product immediately through an online account. Beacons deliver authentic wireless interactions and cost-effective solutions for retailers. These advantages of beacons in the retail sector are expected to propel growth in the global beacon management software market during the forecast period.

One of the latest trends gaining traction in this market is the emergence of multi-product approach among established beacon manufacturers. The manufacturers are developing software applications for beacons and manufacturing beacon devices. For instance, Estimote is developing mobile software applications for the iOS and Android platforms. Moreover, most businesses are investing and developing their own beacon-based applications instead of opting for a third-party developer. This eliminates privacy risks and helps in holding data ownership. This rise in the adoption of multi-product approach among leading beacon manufacturers is expected to drive the global beacon management software market in the coming years.

Competitive landscape and key vendors

The global beacon management software market is highly fragmented due to the presence of both international and regional vendors. The vendors are not opting for aggressive marketing for their products as the technology, and the product is in their introductory stages.  This has compelled vendors to innovate the software by providing more management options and easy integration with other software such as CRM and ERP.

Leading vendors in the market are –

• Estimote
• Kontakt.io
• Gimbal

Other prominent vendors in the beacon management software market include Aruba by HP, Beaconinside, BlueCats, Blue Sense Networks, Cisco Systems, Glimworm Beacons, Swirl, Onyx Beacon, Quuppa, Relution, Sensoro, and ZIH.

Segmentation by product type and analysis of the beacon management software market

• Retail
• Non-retail

During 2016, the retail sector dominated the beacon management software market and accounted for a major part of the overall market share. The high acceptance and usability of beacons in hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash and carry retailers is the key factor contributing to the growth of this segment in the global market.

Geographical segmentation and analysis of the beacon management software market

• Americas
• APAC
• EMEA

In this market study, analysts have estimated the Americas to dominate the beacon management software market during the forecast period. The increased penetration of organized retail is a major factor that drives the growth of the beacon management software market in this region. The US is the largest beacon management software market in the Americas. The country is also the leading shipment contributor to the global beacon management software market.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global beacon management software market?
• What are the key market trends impacting the growth of the global beacon management software market?
• What are the challenges to market growth?
• Who are the key vendors in the global beacon management software market?
• What are the market opportunities and threats faced by the vendors in the global beacon management software market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global beacon management software market? 

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