Global Marketing Cloud Platform Market 2017-2021

Global marketing cloud platform market overview

The global marketing cloud platform market share and size is anticipated to grow at a steady rate and will post a CAGR of more than 9% during the forecast period. The growing need for content marketing will drive the growth prospects for the global marketing cloud platform market in the forthcoming years. Some of the major factors responsible for the growing demand for content marketing is to expand their reach across different channels by leveraging content, like videos, articles, infographics, and e-mails and communicating their brand ideas to customers. Also, it has been observed that content marketing can increase the web traffic and advertisement revenues.

In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market until the end of 2021, as per the Technavio’s marketing cloud platform market forecast report. Some of the major factors responsible for the market’s growth in the region includes improved marketing techniques like inbound marketing, social media marketing, marketing automation, content marketing via visual and video content, and increasing number of cellphones.

Competitive landscape and key vendors

The global marketing cloud platform market is highly fragmented and competitive due to the presence of a large number of regional and international vendors across the globe. These vendors are increasingly focusing on their strengths such as social and CRM integration segments to gain a competitive edge in the market.

Key vendors in this market are -

• Adobe Systems
• Oracle
• Salesforce
• IBM

Other prominent vendors in the market include Act-On Software, Cision, eTrigue, GreenRope, Hatchbuck, HubSpot, Infusionsoft, LeadSquared, Salesfusion, and SAP.

Segmentation by deployment models and analysis of the marketing cloud platform market

• Cloud-based
• SaaS-based

The cloud-based platform segment accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. One of the major factors responsible for the market segment’s growth is the increasing focus of enterprises on the reduction of their IT infrastructure cost and improve flexibility, agility, and efficiency of marketing operations.

Segmentation by end user and analysis of the marketing cloud platform market

• Travel
• Retail
• Financial services
• Life sciences
• Technology
• Media and entertainment

The retail sector accounted for the maximum market share during 2016 and will continue to dominate the market in the forthcoming years. One of the major roles played by the marketing cloud platform in the retail sector is improving the conversion rates through powerful omnichannel capabilities.

Key questions answered in the report include

• What will the marketing cloud platform market share and size and the growth rate be in 2021?
• What are the key factors driving the global marketing cloud platform market?
• What are the key market trends impacting the growth of the global marketing cloud platform market?
• What are the challenges to the marketing cloud platform market growth?
• Who are the key vendors in the global marketing cloud platform market?
• What are the market opportunities and threats faced by the vendors in the global marketing cloud platform market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global marketing cloud platform market?

Technavio also offers customization on reports based on specific client requirement.

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