Global Marketing Resource Management Market 2016-2020

Overview of the global marketing resource management (MRM) market

Market research analysts at Technavio predict that the global MRM market will grow steadily during the next four years and post a CAGR of more than 12% by 2020. This market research analysis identifies the surging demand for higher ROI and control of digital assets as one of the primary growth factors for the marketing asset management market. The use of MRM software helps organizations increase their visibility and compliance and also effectively control IT assets. It also helps enterprises in improving their quality and inventory control practices and monitor the lifecycle of IT assets, which improves their sustainability and functionality. Through its effective diagnostic approach, MRM software also provides continuous and real-time information, which in turn, assists in improving the productivity of IT resources. Such benefits allow enterprises to quickly meet their ROI demands and remain competitive in the related markets, which will induce more companies to deploy enterprise application such as MRM software.

The emergence of location-based marketing will be one of the major trends that will gain traction in this market in the coming years. Location-based marketing uses GPS technology to identify the location of smartphones and delivers multimedia content to the users identified as potential customers based on their location. Marketing management software uses historical and reference data from enterprises as well as real-time data feeds from several other websites and mobile apps and creates personalized content for every customer, which will help companies enhance their brand awareness and improve customer loyalty.

Competitive landscape and key vendors

Due to the presence of a large number of marketing resource management vendors, this market appears to be highly fragmented. The market’s competitive environment is intense and vendors mainly compete on the basis of factors such as pricing and features. With the increase in demand for MRM from various industries such as retail, IT, BFSI, healthcare, and manufacturing, the level of competition among the market players will only intensify in the coming years. MRM software vendors are constantly increasing their investment in the development of customized solutions and are also improving their delivery models using technology, which will help them enhance their global presence. Also, established vendors will start acquiring smaller and regional vendors and this will help them increase their market shares by acquiring advanced technologies and enter new markets.

The leading vendors in the market are -

• BrandMaker
• BrandSystems
• IBM
• Infor
• Microsoft
• SAP
• SAS Institute
• Teradata
• Workfront

The other prominent vendors in the market are Elateral, Adnovate, Adobe Systems, Capital ID, Censhare, Code Worldwide, Direxxis, MarcomCentral, Oracle, and Saepio.

Segmentation by deployment and analysis of the marketing resource management market

• On-premises
• Cloud

By deployment, the cloud-based MRM software segment accounted for the major market shares and dominated this industry during 2015. The increasing focus of enterprises toward reducing their IT infrastructure costs and improving the flexibility and efficiency of their marketing operations, will drive the demand for cloud-based marketing asset management software. Moreover, benefits such as predictable expenses, free upgrades, and the elimination of the requirement of a powerful local server, will also aid in the growth of the market.

Geographical segmentation and analysis of the marketing resource management market

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market throughout the next four years. The presence of a large number of MRM software vendors in the US, the advancement in marketing techniques including inbound marketing and social media marketing, and the rise in number of smartphone users, will fuel the market’s growth prospects.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global marketing resource management market?
• What are the key market trends impacting the growth of the global marketing resource management market?
• What are the challenges to market growth?
• Who are the key vendors in the global marketing resource management market?
• What are the market opportunities and threats faced by the vendors in the global marketing resource management market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global marketing resource management market?

Technavio also offers customization on reports based on specific client requirement.

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