Global Mobile Tracking Software Market 2017-2021

Overview of the global mobile tracking software market

According to Technavio’s market research analyst, the global mobile tracking software market size and share will grow at a CAGR of almost 8% during the forecast period. The rising popularity of mobile applications is one of the key factors driving the mobile tracking software market growth during the forecast period of 2017 to 2021. It has been noted that mobile apps, such as WhatsApp, Snapchat, Facebook, YouTube, and Gmail, have gained popularity among millennials over the past few years. Business applications, such as e-mail, calendars, and teleconferencing applications, are available for free and can offer an easy, quick, and practical ways of accessing important information on smartphones. The augmented usage of these applications has escalated the need for mobile tracking services to monitor the information exchanged between applications.

Extensive market research carried out by the analysts has also shown that eminent trends, such as the growing preference for bundled offerings, will also play a critical role in ameliorating this market’s growth prospects over the next few years. The advantage of bundled offerings is that customers can get features of both desktop and mobile tracking at a lower price. It also helps vendors improve their sales. Additionally, some vendors also offer mobile tracking software that is operable on mobile platforms such as Android and iOS. This helps consumers to use a single software across different mobile platforms.

Competitive landscape and key vendors

The global mobile tracking software market is extremely fragmented due to the presence of many small vendors. However, during the forecast period, new suppliers are estimated to enter the market space and intensify the competition. As a result, it will become imperative for vendors to distinguish their products and service offerings through clear and unique value propositions to survive in the competitive environment.

Some of the vendors in this market are -

• FlexiSPY
• Highsterspyapp.com
• Mobistealth.com
• My Spy
• SPYERA

Other prominent vendors in this market are Apple, Avast Software, BAK2u, GadgetTrak, Google, Awosoft, iSpyoo, prospybubble.com, Retina-X Studios, and TheTruthSpy.

The mobile tracking software market segmentation by geography and industry analysis

• Americas
• APAC
• EMEA

During 2016, the Americas accounted for the largest market share and is expected to generate the maximum revenues by the end of 2021. The widespread adoption of mobile tracking software in enterprises in this region was fuelled by the increased adoption of BYOD policies that allowed workers to use their mobile devices to access their employer’s network. It was observed that one in five employees did not have any tracking software on their devices, which led to the loss of visibility of information exchange between the devices. This escalated the demand for deployment of mobile tracking software.

Key questions answered in the report include

• What will the mobile tracking software market size and the growth rate be in 2021?
• What are the key factors driving the mobile tracking software market?
• What are the key market trends impacting the growth of the global mobile tracking software market?
• What are the challenges to mobile tracking software market growth?
• Who are the key vendors in the mobile tracking software market?
• What are the market opportunities and threats faced by the vendors in the global mobile tracking software market?
• Trending factors influencing the market shares in the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the mobile tracking software market?

Technavio also offers report customization based on specific client requirement.

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