Global Facial Cleansers and Toners Market 2019-2023

Global Facial Cleansers and Toners Industry Overview

Technavio's analysts have identified the increasing consumer awareness of facial care as one of the major factors driving the growth of the facial cleansers and toners market. Consumers are experiencing numerous issues such as pimples, tan, dryness, skin blackening, and others due to an increase in global pollution. This is resulting in an increased demand for facial cleansers and toners. Vendors are focusing on increasing the penetration of their products by enhancing the visibility and consumer awareness through both offline and online channels.

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Top companies in the facial cleansers and toners market

The facial cleansers and toners market is highly fragmented due to the presence of several companies. By offering a complete analysis of the market's competitive landscape and with information on the products offered by these companies, this facial cleansers and toners industry analysis will help clients identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of a number of companies, including:

• Beiersdorf
• Kao Corporation
• L'Oréal Group
• Proctor & Gamble
• Unilever

“The position of brands in the market builds up the confidence among customers. The price of premium facial cleansers and toners is high in comparison to the conventional facial cleansers and toners. These products are positioned for premium customers who can afford such high-quality products at high price. This is a key factor for companies that cater to premium customers,” says a senior research analyst at Technavio for the cosmetics and toiletry industry.

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Facial cleansers and toners market growth based on geographic region

• Americas
• APAC
• EMEA

With a complete study of the growth opportunities for companies across the Americas, APAC, and EMEA, our industry research analysts have found that countries in EMEA accounted for the largest share of the market during 2018.

Facial cleansers and toners market growth based on product

• Cleansers
• Toners

According to our market research experts, the cleansers segment accounted for the highest market share in 2018. This report provides an accurate analysis of the contribution of the product segment to the growth of the facial cleansers and toners market size.

Key highlights of the global facial cleansers and toners market for the forecast years 2019-2023:

• CAGR of the market during the forecast period 2019-2023
• Detailed information on factors that will accelerate the growth of the facial cleansers and toners market during the next five years
• Precise estimation of the global facial cleansers and toners market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the facial cleansers and toners industry across the Americas, APAC, and EMEA
• A thorough analysis of the market's competitive landscape and detailed information on several vendors
• Comprehensive information about factors that will challenge the growth of facial cleansers and toners companies

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