Flavored Water Market 2017-2021

Global flavored water market overview

Technavio’s market study identifies the increasing consumer focus on health and wellness as one of the primary factors for the flavored water market growth. The increasing prevalence of health problems among the consumers such as obesity, cardiovascular diseases, and diabetes has influenced the consumers to be more health-conscious and consume flavored water over artificial carbonated drinks. The drinking water is highly contaminated, this is, influencing the vendors to shift towards purified and clean flavored water. Additionally, flavored water offers various benefits such as weight reduction, improved skin texture, improved digestion, and immunity. The vendors also take measures to cater to the rising demand for purified water, primarily by the geriatric population. Technavio’s market analysts estimate that the flavored water industry will grow steadily at a CAGR of more than 8% by 2021.

The flavored water brands must target the untapped and new markets as target consumer base to remain profitable and be competitive in the market. The emerging economies have high growth potential for flavored water and several alternatives encouraged by the rising disposables incomes and rapid urbanization in these regions. According to the flavored water industry statistics report, the western culture and rising sponsorships of several sports events encourages the consumers to try and experiment with new products. As a result, the expansion of flavored water in emerging economies is identified as one of the key trends fueling the growth of the flavored water market.

Competitive landscape and key vendors

The flavored water market is highly fragmented due to the presence of several international and regional vendors competing based on factors such as innovations in pricing strategy, product offerings, and distribution strategy. The competition among the flavored water manufacturers is intense due to the changing consumer tastes and preferences and product portfolio expansions. According to the flavored water market research report, vendors must cater to the dynamic consumer tastes and preferences and offer clear and unique product differentiation to attain competitive advantage in the infused fruit water market.

The leading vendors in the market are -

• Coca-Cola
• Hint
• Nestlé
• PepsiCo

The other prominent vendors in the market are Ayala, DR PEPPER SNAPPLE GROUP, Kraft Heinz, New York Spring Water, and Sunny Delight Beverages.

Segmentation by product type and the flavored water market analysis

• Still
• Sparkling

The still flavored water is non-carbonated and is neutral in nature that is influencing the increasing consumer preference for the flavored water market. The consumers prefer still flavored water manufactured by brands such as Volvic, AQUAFINA, and B'lue.

Geographical segmentation and the flavored water market analysis

• Americas
• APAC
• EMEA

The rising prevalence of obesity and related health issues and growing health-consciousness in Americas will encourage the consumers to opt for flavored water that is enriched with minerals, vitamins, and natural flavors and is perceived to be naturally healthy. Additionally, the rising consumer base and the growing demand for various regions in Americas will contribute to the growth of the flavored water market.

Key questions answered in the report include

• What will the flavored water market size and growth rate be in 2021?
• What are the key factors driving the global flavored water market?
• What are the key market trends impacting the growth of the global flavored water market?
• What are the challenges to the flavored water market growth?
• Who are the key vendors in the global flavored water market?
• What are the market opportunities and threats faced by the vendors in the global flavored water market?
• Trending factors influencing the flavored water market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global flavored water market?

Technavio also offers customization on reports based on specific client requirement.