Global Coconut Powder Market 2017-2021

Overview of the global coconut powder market

Technavio’s market research analyst predicts the global coconut powder market to grow steadily at a CAGR of above 7% by 2021. One of the primary drivers for this market is the rise in the awareness levels about the health benefits of coconut powder among consumers. This shift in the awareness levels is largely due to the campaigns conducted by the players in the market and the articles published in various science journals regarding the health benefits of coconuts. Health benefits like the increase in insulin secretion and utilization of blood glucose and the improving of heart health by supplying the body with fatty acids will contribute significantly to the growth of the global coconut powder market during the forecast period.

In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. The usage of coconut powder as a cooking ingredient coupled with the growing awareness of the health benefits of coconut is the key driver for the dominance of the coconut powder market in the region. Moreover, the exponential expansion of bakery products will further boost the growth rate of coconut powder market in the Americas during the next four years.

Competitive landscape and key vendors

The global coconut powder market is highly fragmented due to the presence of multiple regional and international players. The key vendors in the market compete on the basis of price, quality, innovation, reputation, and distribution. The intensifying competition among the vendors and the rapid technological changes occurring in the market pose significant risks to the vendor in the coming years.

Leading vendors in the market are –

• Celebes Coconut Corporation
• Fresh Fruit Ingredients
• Primex
• PT. Global Coconut
• V V Industries

Other prominent vendors in the coconut powder market include Dear Earth, Cocogram, Super Coco, Indian Valley Foods, Vittal Agro, and Jeecon Foods.

Segmentation by product and analysis of the coconut powder market

• Organic coconut powder
• Inorganic coconut powder

The organic coconut powder segment accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. The market dominance of this segment can be attributed to the increasing environmental concern among consumers and fair trade practices by businesses across the globe.

Segmentation by distribution channel and analysis of the coconut powder market

• Supermarket and hypermarkets
• Convenience stores
• Specialist retailers

In this market study, analysts have estimated the Americas to dominate the coconut powder market during the forecast period. The growth of the organized retail sector in both developed and developing countries is the major factor contributing to the dominance of this segment in the coconut powder market. Also, with increasing number of supermarkets in the US and Canada, the dominance of the retail sector is expected to continue for the next few years.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global coconut powder market?
• What are the key market trends impacting the growth of the global coconut powder market?
• What are the challenges to market growth?
• Who are the key vendors in the global coconut powder market?
• What are the market opportunities and threats faced by the vendors in the global coconut powder market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global coconut powder market?

Technavio also offers customization on reports based on specific client requirement.

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