Global Fruit Spreads Market 2016-2020

Overview of the global fruit spreads market

Technavio’s market research analyst predicts the global fruit spreads market to grow at a CAGR of close to 3% during the forecast period. The growing health trend across the globe has prompted several consumers to opt for such fruit products that are indulgent, have high fruit content, and are sugar-free. Consumers worldwide are now switching over to fruit spreads, which are sugar-free when compared to jams. As convenience food products, fruit spreads are natural accompaniments for a breakfast meal. Manufacturers are preparing fruit spreads that can be used in baking projects and as snacks. They are also coming up with flavors and nutrition and focusing on renovating traditional fruit flavors. Owing to the growing demand for better-for-you products that are easy to prepare as well as tasty, the vendors are making healthier and indulgent offerings. Also, the rising health benefits provided by natural and organic food has prompted several fruit spread companies to introduce organic flavors, which are already popular among the millennials.

The number of private-label brands for fruit spreads has been increasing across the globe due to the surge in organized retailing. Much of this growth is attributable to the consolidation and expansion of the retail food industry. Several retailers are also entering this market by extending their investments in perishable food products, primarily lured by the growing popularity of fruit spreads for at-home consumption. Private-label brands are better, provide higher value, and are priced better than the branded purchases. Many large retailers are also expanding into gourmet facilities, and offering more fruit varieties. Retailers in the market are also investing in private-label spreads as consumers are opting for affordable and high-quality products.

Competitive landscape and key vendors

Characterized by the presence of several global and regional vendors, the global fruit spreads market is highly fragmented. Vendors in the market compete in terms of product differentiation, portfolio, and pricing. Competition in this market is expected to intensify during the forecast period because of an increase in the number of retailers, the introduction of private-label organic food products, the acceptance of organic food products by consumers in the US, and price wars among vendors.

Leading vendors in the market are -

• Cascadian Farm
• Crofters Food
• The J.M. Smucker Company
• Polaner
• Really Good
• Santa Cruz

Other prominent vendors in the fruit spreads market include Baxter & Sons, Bionaturae, Meridian Foods, National Grape Co-operative Association, Orkla Group, Premier Foods, and Welch.

Segmentation by distribution channel and analysis of the fruit spreads market

• Supermarkets and hypermarkets
• Convenience stores
• Independent retailers

Supermarkets and hypermarkets are the most popular distribution channels for fruit spreads and accounted for the largest market share in 2015. The growth of organized retail in developed and developing economies is the major driving force behind the growth of this market segment. Factors like increasing urbanization and easy convenience of the supermarket and hypermarket retail formats will lead to further sales of fruits spreads through these retail chains.

Geographical segmentation and analysis of the fruit spreads market

• Americas
• APAC
• Europe
• MEA

Europe occupied the largest portion of the global market for fruit spreads and will continue its dominance throughout the forecast period. France, Germany, and the Netherlands account for almost 50% of the total imports in Europe. The sales of fruit spreads have slumped in the UK as consumers are adopting new varieties made up of various superfruits. Many consumers prefer having fruit spreads daily and use them in various dishes like smoothies, salads, and desserts.  The most popular flavors in Europe are red fruits, especially strawberries, citrus fruits, raspberries, and tropical fruits such as apricots, and cherries. The growing shift toward seasonally supplied products is likely to benefit the fruit spreads market in the European region.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global fruit spreads market?
• What are the key market trends impacting the growth of the global fruit spreads market?
• What are the challenges to market growth?
• Who are the key vendors in the global fruit spreads market?
• What are the market opportunities and threats faced by the vendors in the global fruit spreads market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global fruit spreads market?

Technavio also offers customization on reports based on specific client requirement.

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• Global Smoothies Market 2016-2020
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