Global Zero-Calorie Sweetener Market 2017-2021

Overview of the global zero-calorie sweetener market

Technavio’s market research analyst predicts the global zero-calorie sweetener market to grow steadily at a CAGR of above 4% by 2021. One of the primary drivers for this market is the rise in obesity rate among consumers. Consumers are gradually gaining awareness on the side-effects of obesity that can lead to several health problems like heart ailments, respiratory disorders, diabetes, anxiety, and depression. Consequently, consumers are switching to calorie-free food and beverage products. Furthermore, consumers are paying more attention to the labels on food and beverage products to find out about sugar and calorie content, thereby forcing players to develop calorie-free or zero-calorie products to meet their demands. This rapidly increasing consumer shift towards sugar-free foods, will, in turn, propel the growth of the global zero-calorie sweetener market during the forecast period.

In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. The growing demand for zero-calorie sweeteners in industrial applications such as confectionery, bakery, cereal, and dairy and non-industrial applications such as households, hotels, and restaurants coupled with the changing consumer preferences is the major contributor to the growth of the zero-calorie sweetener market in the region. Moreover, the rising obesity in countries like the US and Canada will further propel the growth of the zero-calorie sweetener market in the coming years.

Competitive landscape and key vendors

The global zero-calorie sweetener market is highly fragmented due to the presence of several international, regional, and local players. According to the zero-calorie sweetener industry analysis research repory, the players in the market compete based on factors such as price, quality, innovation, reputation, and distribution. To gain a competitive advantage, several vendors in the market are entering partnerships and alliances with large food and beverage manufacturing companies to co-develop customized zero-calorie sweetener products.

Leading vendors in the market are –

• Cargill
• Cumberland Packing
• Merisant
• Tate & Lyle
• SweetLeaf

Other prominent vendors in the zero-calorie sweetener market include AJINOMOTO, Domino Foods, GLG LEADING LIFE TECHNOLOGIES, Ingredion, Janus Life Sciences, NOW, PureCircle, Pyure Brands, Stevi0cal, Sunwin Stevia International, Sweet Green Fields, Sweetlife AG, and Xinghua Green Biological Preparation.

Segmentation by product and analysis of the zero-calorie sweetener market

• Sucralose
• Aspartame
• Saccharin
• Cyclamate
• Stevia
• Ace-K
• Neotame

During 2016, the sucralose segment dominated the market and accounted for a major part of the overall zero-calorie sweetener market size. The property of sucralose to taste similar to sugar is the key factor contributing to the dominance of this segment in the global market.

Segmentation by application and analysis of the zero-calorie sweetener market

• Beverages
• Food
• Tabletop
• Pharmaceuticals

In this zero-calorie sweetener market overview, analysts have estimated the beverage segment to dominate the zero-calorie sweetener market share during the forecast period. Rampant usage of zero-calorie sweetener in the majority of beverage products including soft drinks, juices, hot drinks, and flavored water is the major reason for the growth of this segment in the zero-calorie sweetener market. Beverage manufacturers are even using these zero-calorie sweeteners for dairy and alcoholic beverages.

Key questions answered in the report include

• What will the market size, market forecast and the growth rate be in 2021?
• What are the key factors driving the global zero-calorie sweetener market?
• What are the key market trends impacting the growth of the global zero-calorie sweetener market?
• What are the challenges to market growth?
• Who are the key vendors in the global zero-calorie sweetener market?
• What are the market opportunities and threats faced by the vendors in the global zero-calorie sweetener market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global zero-calorie sweetener market?