Global Fruit Powder Market 2017-2021

Overview of the global fruit powder market

According to Technavio’s research analysis, the rising demand for super fruit powders will be one of the major factors that will have a positive impact on the growth of the fruit powder market till 2021. With the growing health-conscious, consumers are focusing on following a healthier lifestyle and are shifiting their preference from artificial ingredients to all-natural products. This is increasing the overall demand for products which provide additional nutritional value. There is a growing popularity of super fruits due to their high antioxidant content that offers various benefits. Food and beverage players use several super fruits including pomegranate, blueberry, and strawberry in the form of concentrates. With rising demand for super fruits, more players will start launching super fruit powders that can be used in food and beverage, pharmaceutical, and nutraceutical applications. According to our market research analysts, this market will grow at a CAGR of more than 7% by 2021.

The availability of customized fruit powders will be one of the key trends that will gain traction in this global market in the coming years. There is a growing trend for customization and the players manufacturing food and beverage, pharmaceutical, cosmetic, and nutraceutical products choose fruit powders for customizing their products. Fruit powder manufacturers such as Xi'an Lukee Bio-Tech already offer customized strawberry and pineapple powders. Similarly, Shaanxi Sciphar Natural Products offers customers the option to customize their fruit powders.

Competitive landscape and key vendors

The fruit powder market consists of numerous small and large players who compete on price, quality, innovation, packaging, reputation, marketing channels, and distribution. To sustain and succeed in this competitive market, fruit powder manufacturers have the need to differentiate their offerings through a unique selling proposition.

The leading vendors in the market are –

• DMH Ingredients
• foods & inns
• FutureCeuticals
• Kanegrade
• La Herbal
• NutraDry
• Paradise Fruits
• Saipro Biotech

The other prominent vendors in the market are Aarkay Food Products, Activz, Baobab Foods, FARMVILLA, Green Rootz, Healthy Supplies, Kamdhenu Foods, mevive international food ingredients, Milne MicroDried, Organic Merchants, POWDERPURE, Unico Fruitz, Venkatesh Natural, YAAX International, and Z Natural Foods.

Segmentation by application and analysis of the fruit powder market

• Food and beverage
• Others

During 2016, the food and beverage application segment accounted for the major share of the fruit powder market. Factors such as the changing consumer health preferances and food habits and the increased usage of fruit powders as an ingredient by the food and beverage companies, will contribute to the growth of this industry segment in the coming years.

Geographical segmentation and analysis of the fruit powder market

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the fruit powder market throughout the forecast period. The growth in the consumption of packaged food and beverages, the increase in health awareness, and the high utilization of fruit powder for manufacturing packaged food and beverages, will drive the market’s growth prospects in this region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global fruit powder market?
• What are the key market trends impacting the growth of the global fruit powder market?
• What are the challenges to market growth?
• Who are the key vendors in the global fruit powder market?
• What are the market opportunities and threats faced by the vendors in the global fruit powder market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global fruit powder market?

Technavio also offers customization on reports based on specific client requirement.