Global Dishwashing Detergent Market 2016-2020

Outlook of the dishwashing detergent market

Technavio’s market research analysts predict the global dishwashing detergent market to witness steady growth at a CAGR of close to 4% over the forecast period. With increasing awareness of maintaining cleanliness and personal hygiene, the market has seen a drastic change in consumer’s buying patterns. Moreover, hectic lifestyles have also left consumers with little time to clean their homes, creating demand for convenient and more effective products. With better living standards and increased incomes, more consumers are spending on premium products, which will lead to an augmented demand for efficient home care products, which will subsequently increase dishwashing detergents market share over the coming years.

One of the recent trends contributing to this market’s growth is the rising demand for green household cleaning products. Natural and plant-based household cleaning products are free of harmful chemicals and are considered safe for both the consumers and environment. The majority of manufacturers these days are incorporating natural ingredients such as natural fragrance oils and extracts from flowers in dishwashing detergents. For instance, Seventh Generation is a leading brand for natural household cleaning products in the US and spends heavily on marketing and promotion of its products. Some of the prominent eco-friendly household cleaning products available in the market include Goodmaid Bioby Goodmaid Chemicals and Green Works by The Clorox Company. The easy availability of such products in the market will also aid in this market’s growth over the next four years.

Competitive landscape and key vendors

The global dishwashing detergent market is characterized by the presence of several well-established vendors offering a wide array of products. Most of the leading vendors are very competitive in terms of their product offerings. The technological advances and product upgrades will increase the competition among vendors.

Key vendors in this market are -

• Colgate-Palmolive
• Henkel
• P&G
• Reckitt Benckiser
• Unilever

Other prominent vendors in the market include Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation, and The Clorox Company.

Product segmentation and analysis of the dishwashing detergent market  

• Hand dishwashing products
• Automatic dishwashing products
• Rinsing agents

The hand dishwashing product segment dominated the market and is expected to hold close to 54% of the overall market shares by 2020. This segment is likely to continue its dominance due to an increasing demand from markets such as Latin America, Eastern Europe, and APAC. Also, the introduction of innovating dishwashing detergent lines in the market will also help in this segment’s growth during the estimated period.

Geographical segmentation and analysis of the dishwashing detergent market

• Americas
• APAC
• Europe
• MEA

In terms of geography, Europe was the highest revenue contributor in the global dishwashing detergent market and is anticipated to reach over USD 5 billion by 2020. The major markets in this region are the UK, Germany, France, Spain, Russia, and Italy. The growth of this market in the region is due to the presence of leading manufacturers like Unilever and Reckitt Benckiser in the region. Also, popular hypermarkets and supermarkets such as Carrefour and Tesco sell dishwashing detergents, leading to this market’s growth in the European countries.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global dishwashing detergent market?
• What are the key market trends impacting the growth of the global dishwashing detergent market?
• What are the challenges to market growth?
• Who are the key vendors in the global dishwashing detergent market?
• What are the market opportunities and threats faced by the vendors in the global dishwashing detergent market?
• What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
• What are the key outcomes of the five forces analysis of the global dishwashing detergent market?