Global Electronic Massager Market 2016-2020

Global electronic massager market forecast

According to the electronic massager market analysis, market research analysts at Technavio have predicted that the global electronic massager market will grow steadily at a CAGR of more than 6% between 2016 and 2020. Electronic massagers are significantly gaining prominence and becoming popular among consumers for their apparent treatment of ailments, which ranges from the treatment of obesity to complications of cancer. With the aggressive promotions and marketing of electronic massagers through internet retailing, both sick and healthy people are increasingly using them. Currently, the majority of manufacturers are designing electronic massagers based on the shiatsu massage model, which include functionalities like rolling, compression, percussion, kneading, tapping, and flapping. At present, HoMedics offers a series of shiatsu-inspired massage cushions, massage chairs, and massagers. The increasing need to reduce stress drives will propel the use of electronic massagers in the coming years, owing to the high-quality massage therapies offered by them.

By occupying around 45% of the overall market in 2015, the Americas contributed the largest portion of revenues in the global electronic massager market. Higher-income consumers and the rise in spending power have significantly increased the ability of consumers to buy premium electronic massagers, which provide luxury experiences. Factors such as the availability of advanced electronic devices such as smart features-enabled electronic massagers will spur positive growth for this market in the Americas during the forecast period. Also, the presence of a large number of electronic massagers brands available online will also contribute to the growth of this market in the coming years.

Competitive landscape and key vendors

The global electronic massager market is fragmented and characterized by the presence of well-diversified global and local vendors. Vendors are introducing products with smart features and sensory devices attached to meet the growing demand of consumers.  The competition in the market is expected to intensify further with international players expanding their footprint with more product and service extensions, innovations in technology, and M&As. The market will witness the entry of several new vendors in the coming years who provide electronic massagers at low prices. The market is also likely to witness increased consolidation because of the growing competition among the vendors.

Leading vendors in the market are 

• JSB Healthcare
• OSIM
• Panasonic
• Prospera

Other prominent vendors in the electronic massager market include Aurawave, Beurer, Deemark Healthcare, Healthmate Forever, HoMedics, International Electro Medical, LURACO Technologies, Medisana, Omron, Prospera, Robotouch, and Shenzhen Relcare Electronics.

Segmentation by type of massager and analysis of the electronic massager market

• Back massager
• Handheld massager
• Neck and shoulder massager
• Leg and foot massager
• Eye care massager

By 2020, the back massager segment will continue to dominate the market with a share of more than 32%. Back massagers provide significant relief from incidental or chronic pain. This is prompting people to opt for back massagers at home or visit professional clinics for advanced back massagers. In addition, increasing stress levels among working professionals have affected their posture, necessitating the use of back massagers for pain and aches. Moreover, the growing demand from the baby boomers section, especially in countries like the US, the UK, and Japan, will boost the market for efficient and effective back massagers over the predicted period.

Segmentation by end-users and analysis of the electronic massager market

• Residential
• Commercial

The commercial segment is the largest end-user segment of electronic massagers and accounted for almost 60% of the overall market share during 2015. The segment includes offices, hotels, physical therapists, clinics, and public places such as shopping malls and airports. The demand for massage chairs, couches, and tables is high in commercial places such as hotels, spas, salons, and restaurants, owing to the large budget and increasing the interest of people for expert massages at such places. Several offices have also started offering the services of massage chairs to enhance employee satisfaction and boost productivity.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global electronic massager market?
• What are the key market trends impacting the growth of the global electronic massager market?
• What are the challenges to market growth?
• Who are the key vendors in the global electronic massager market?
• What are the market opportunities and threats faced by the vendors in the global electronic massager market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global electronic massager market?

Technavio also offers customization on reports based on specific client requirement.

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• Spa Market in the US 2016-2020