Global Contraceptive Sponges Market 2017-2021

Overview of the global contraceptive sponges market

Technavio’s market research analyst predicts the global contraceptive sponges market to grow moderately over the predicted period, registering a growth rate of over 2%. Owing to the growing attention towards adolescent fertility, the use of contraceptives is gaining momentum. Several healthcare providers are imparting education about contraceptive alternatives, their pros and cons, availability, accuracy, and costs to enable them to choose the best contraceptive method based on their lifestyle, desired family size, desire for children, and intended timing for pregnancy. Vendors in the market are also ensuring timely availability and anonymous packaging of products, thereby leading to a high demand for contraceptive sponges in the market. At present, there are only a few approved products available in the market for consumers using contraceptive sponges. Such existing unmet need is attracting several big companies worldwide to make R&D investments to develop new solutions. The development and regulatory approval of contraceptive products from various recognized bodies will also reduce the entry of low-quality products in the market.

Currently, the market is witnessing a huge surge in online marketing programs and public health campaigns encouraging for contraceptive usage and raising health awareness, resulting in decreased number of unintended pregnancies. PSI's social marketing programs is a growing marketing and promotional platform, which offers creative, effective, and successful ideas to offer reproductive health products and services worldwide, specifically in developing countries. The growing inclination of educated young adults toward social networking sites has prompted vendors to invest more in these platforms to target young adults.

Competitive landscape and key vendors

The global contraceptive sponges market is characterized by a limited number of players that are privately owned, and operate and deal in different segments. While sponges are widely available across various pharmacies, drugstores, and general merchandise stores, vendors are also making their brands available on their websites and other e-commerce sites to increase their sales. To sustain their market position, the major players in the birth control sponge market are consistently increasing their footprint in the market, based on features such as quality, pricing, and market reach and are focusing on product differentiation. Vendors in the market are also offering products across various price ranges, catering to both the premium and low-end segments.

Leading vendors in the market are -

• Mayer Laboratories
• Tree of Life Pharma

Other prominent vendors in the contraceptive sponges market include Innotech International and Pirri Pharma.

Segmentation by distribution channel and analysis of the contraceptive sponges market

• Online stores
• Retail outlets

By 2021, online stores will be the fastest-growing segment owing to the presence of vendors on e-commerce platforms and their web pages. As these products are easily available online, the birth control sponge market will witness the rising consumption pattern of these products through online stores. Also, online stores offer benefits of private chats and discussions about the products, which makes women prefer this distribution format.

Geographical segmentation and analysis of the contraceptive sponges market

• Americas
• APAC
• EMEA

APAC is expected to be the fastest-growing segment during the forecast period in terms of market share due to the increasing consumption pattern of contraceptive sponges. Factors such as government initiatives to spread health awareness regarding family planning and easy availability of these products will lead to the further growth of the birth control sponge market in the coming years. Moreover, the growing promotions through social networking sites have propelled consumer education about these products, leading to more spending on contraceptive measures.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global contraceptive sponges market?
• What are the key market trends impacting the growth of the global contraceptive sponges market?
• What are the challenges to market growth?
• Who are the key vendors in the global contraceptive sponges market?
• What are the market opportunities and threats faced by the vendors in the global contraceptive sponges market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global contraceptive sponges market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Female Contraceptive Market 2016-2020
• Global Emergency Contraceptive Pills Market 2016-2020
• Global Womens Health Market 2016-2020
• Global Sexual Wellness Market 2016-2020