Global Feminine Wipes Market 2016-2020

Outlook of the global feminine wipes market

Technavio’s market research analyst predicts the global feminine wipes market to grow moderately at a CAGR of approximately 4% during the forecast period. Increased awareness, brought about by the advent of new marketing strategies, and the rising consumer inclination to experiment with new products have bolstered the prospects for growth in this market. Moreover, the availability of different product variants in easy to carry packaging has prompted women to purchase such products.

The use of feminine wipes can result in significant side effects among consumers. The colorants used in feminine wipes can cause irritation and may also increase the chances of infections. However, the market for feminine wipes is slowly gaining traction due to the growing awareness and availability of such products.

Segmentation by distribution channel and analysis of the feminine wipes market

• Supermarkets and departmental stores
• Retail stores
• Health and beauty stores
• Online stores

The global feminine wipes market was dominated by the supermarket and departmental stores segment, which accounted for a market share of approximately 22% in 2015. Due to their large shelf space, the availability and visibility of products are comparatively higher. Also, the availability of a vast array of products in such stores will result in this market segment’s high growth during the forecast period.

Geographical segmentation and analysis of the global feminine wipes market

• APAC
• Americas
• Europe
• MEA

In this market research, analysts have estimated the APAC region to be the largest market for feminine wipes during the forecast period. In this region, the presence of a large population of targeted end users with rising disposable income will aid in the growth of this market until 2020. Additionally, the availability of numerous private label products will significantly contribute towards this region’s market revenue as most women perceive private labels to be of good quality. The market for feminine wipes in this region is envisaged to surpass USD 300 million by 2020.

Competitive landscape and key vendors

The global feminine wipes market is competitive due to the presence of numerous vendors that focus on merchandising to augment product sales. The vendors in this market compete on the basis of product differentiation, line extensions, and pricing. To survive and succeed in this market, the vendors have to expand their businesses in emerging countries as it will help them to aggrandize product sales.

The leading vendors in the market are -

• P&G
• C.B. Fleet
• Combe
• The Boots Company

Other prominent vendors in the market include Edana, Natracare, Healthy hoohoo, Lactacyd, Laclede, Nature certified, and VWash.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global feminine wipes market?
• What are the key market trends impacting the growth of the feminine wipes market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global feminine wipes market?
• What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
• What are the key outcomes of the five forces analysis of the feminine wipes market?

Technavio also offers customization on reports based on specific client requirement.

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