Global Natural and Organic Tampons Market 2016-2020

Overview of the global natural and organic tampons market

Technavio’s market research analyst predicts the global natural and organic tampons market to grow at a CAGR of close to 7% by 2020. The primary reason for the growth of the global market is the increased use of natural and organic tampons among consumers in developed countries such as the US, Canada, and countries in Western Europe. These tampons are comfortable, compact in size, and provide complete protection during menstruation. They can be used during swimming and while playing games, absorbing leakage for up to eight hours. Women increasingly prefer tampons to sanitary napkins as the chances of spillage and leakage during menstruation is minimal while using tampons. Also, the disposal of natural and organic tampons is convenient and less polluting to the environment as these products are biodegradable compared with non-organic feminine hygiene products. Many vendors in the market are taking marketing and advertising initiatives to educate women on the advantages and use of tampons, which will eventually increase the awareness of these products, leading to further growth of the market in the coming years.

Several retailers in the market are focusing on improving the online shopping experience through effective initiatives, such online education, and targeted marketing. Such initiatives have also increased the comfort level of consumers in procuring products online from this category. For instance, e-commerce sites like Amazon are selling a broad range of natural and organic tampons from different companies across the globe at discounted prices. Also, there is a shift in shopping patterns where customers are adopting digital means to research on information and pricing of products through online chats and forums.

Competitive landscape and key vendors

Intense competition prevails in the global natural and organic tampons market and has led to a series of product innovations. Also, the high growth rate and potential in the market are attracting several new entrants as well as investors, especially from the American region. The emerging e-commerce alternative has boosted the growth of this market as the vendors are selling their products directly through their websites. Vendors are also making their products available in various price ranges catering to both the premium segment and the low-end segment.

Leading vendors in the market are -

• Bodywise
• Seventh Generation
• The Honest Company
• Maxim Hygiene
• Organyc

Other prominent vendors in the natural and organic tampons market include ALYK, BON, MedAltus, NutraMarks, OI The Organic Initiative, Time of the Month, TOM ORGANIC, and Veeda USA.

Segmentation by distribution channel and analysis of the natural and organic tampons market

• Retail channel
• Online channel

In 2015, the retail channel generated highest sales of tampons and accounted for the largest share of the market. Consumers buying tampons demand increased variety, high quality, safety, and customer service. The professional services offered by the drug stores, such as patient care counseling and dispensary services, will augment the sales of tampons through drug stores. The retail sales of natural and organic tampons are controlled by vendors such as Natracare, Maxim Hygiene, Puristics, Organyc, Emerita, Seventh Generation, TOTM, Bon, The Honest Company, and Veeda. Constant innovations in these channels, coupled with experiential customer service with information-based models, is primarily driving growth in the market.

Geographical segmentation and analysis of the natural and organic tampons market

• Americas
• APAC
• EMEA

APAC is expected to be the fastest-growing region in the market by 2020 because of its rapidly growing economies like China, Japan, and India. Factors such as a rise in female population, surging income level, and increased awareness of hygienic and convenient products have prompted several tampons manufacturing companies to establish their operational and R&D facilities in the region to focus on the massive untapped population. Extended functionality and safety from leakage have led consumers to prefer organic and natural tampon products.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global natural and organic tampons market?
• What are the key market trends impacting the growth of the global natural and organic tampons market?
• What are the challenges to market growth?
• Who are the key vendors in the global natural and organic tampons market?
• What are the market opportunities and threats faced by the vendors in the global natural and organic tampons market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global natural and organic tampons market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Menstrual Cup Market 2016-2020
• Global Pantyliner Market 2016-2020
• Global Feminine Hygiene Products Market 2015-2019