Global Organic and Natural Pantyliner Market 2016-2020

Overview of the global organic and natural pantyliner market

The global organic and natural pantyliner market is anticipated to grow at a steady rate and will post a CAGR of more than 7% during the forecast period. The changing lifestyle of women will drive the growth prospects for the global organic and natural pantyliner market until the end of 2020. Some of the major factors that contribute to the rising demand of pantyliners include sudden loss of bladder control and unexpected periods during various activities such as night time adventure treks, swimming, running, and working out. Other reasons for the growing popularity of pantyliners include the increasing stress levels in women causing hormonal imbalance that eventually leads to excess perspiration. The ability of these pantyliners to provide complete dryness, freshness, and daily innerwear protection will result in its high demand among end-users. Also, since these products are widely available in various sizes and shapes with breathable layers and side wings, they are gaining traction in the market. Furthermore, the natural and organic pantyliners can also be used during vaginal discharge, unusual periods, tampon overflow, lighter flow periods, and humid days.

The rise in e-commerce will drive the growth prospects for the global organic and natural pantyliner market during the forecast period. E-commerce helps companies to promote and market their products online to gain more customers and increase product sales. One of the major factors that fosters the customer’s preference for online purchase is the availability of various attractive offers and deals offered by the vendors.

Competitive landscape and key vendors

The global organic and natural pantyliner market is highly diversified and competitive due to the presence of a large number of international and regional vendors. Regional vendors find it difficult to compete against larger players based on the factors such as quality, pricing, market reach and financial resources. Also, the vendors highly focus on distinguishing their product and service offerings through a clear and unique value proposition to sustain themselves in the market. Furthermore, these vendors in the market are compelled to develop new products and stay abreast of emerging market trends to expand their market share.

Key vendors in this market are -

• Bodywise
• Corman
• Maxim Hygiene
• The Honest

Other prominent vendors in the market include Berry Brand, Cotton High Tech, Edgewell Personal Care, everteen, First Quality Enterprises, GladRags, Kao, Kimberly-Clark, Lunapads, Bella Flor, P&G, Seventh Generation, Unicharm, and Vivanion.

Segmentation by geography and analysis of the organic and natural pantyliner market

• Americas
• APAC
• EMEA

In terms of geography, the Americas accounted for the maximum market share during 2015 and will continue to dominate the market for the next four years. One of the major factors responsible for this growth is the increased awareness and affordability of products in the region.

Growth drivers, challenges, and upcoming trends: Increase in product innovations

To provide more absorption potential and comfort level in the products, the vendors are increasingly focusing on product innovations. It is anticipated that the introduction of superabsorbent fiber technology without chemicals will drive the market’s growth for the next few years.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the global organic and natural pantyliner market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global organic and natural pantyliner market?
• What are the key market trends impacting the growth of the global organic and natural pantyliner market?
• What are the challenges to market growth?
• Who are the key vendors in the global organic and natural pantyliner market?
• What are the market opportunities and threats faced by the vendors in the global organic and natural pantyliner market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global organic and natural pantyliner market?

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Related reports:

• Global Natural and Organic Tampons Market 2016-2020
• Global Pantyliner Market 2016-2020