Global Pregnancy Detection Kits Market 2016-2020

Global pregnancy detection kits market data forecast

According to the pregnancy detection kits market demand analysis, Technavio’s market research analysts predict the global pregnancy detection kits market to grow steadily during the forecast period and post a CAGR of almost 5% by 2020. This industry research report identifies the rise in popularity of midstream format to be one of the major factors having a positive impact on the growth of the pregnancy test kits market in the coming years. Due to constant product innovation, enhancement in accuracy, value-added benefits, and improved marketing, the recent years have witnessed a rising popularity of the midstream format of pregnancy testing.  Unlike other pregnancy tests, the midstream pregnancy test is fast, safe, convenient, and can be used to run pregnancy tests at any time when pregnancy is suspected. These benefits will attract more customers to purchase mid-stream format products even at premium prices, in turn, driving the market’s growth prospects.

The use of social networking websites as an essential part of the online retail revolution will be one of the major trends that will gain traction in this market in the coming years. It has been observed that the Internet users spend more than 25% of their total time on social networking sites such as Facebook and Twitter. As a result, retailers have started using these websites to market their products and also in providing customer support. With the number of internet users registering at social networking sites only increasing, there will be a significant increase in the number of vendors using social media to promote their brand and connect with customers.

Competitive landscape and key vendors

This global pregnancy detection kit market is highly concentrated, where four major vendors such as Alere, Church & Dwight, Prestige Brands, and Quidel account for maximum shares and dominate the industry. Additionally, the market is also characterized by a limited number of smaller players. Vendors mainly compete on the basis of product pricing, test sensitivity, and added features and are increasingly focusing on marketing and promotional strategies and innovations to maintain a competitive edge over their competitors. The market is also competitive and vendors face the need to distinguish their product and service offerings through a clear and unique value proposition to survive in this competitive environment.

The leading vendors in the market are 

• Alere
• Church & Dwight
• Prestige Brands
• Quidel

The other prominent vendors in the market are Boots Pharmaceuticals, Confirm BioSciences, CVS Health, Germaine Laboratories, KIP Diagnostics, Map Diagnostics, Piramal Healthcare, Philippine Blue Cross Biotech, Princeton BioMeditech, Rite-Aid, and Mankind Pharma.

Geographical segmentation and analysis of the pregnancy detection kits market

• Americas
• APAC
• EMEA

Based on the pregnancy detection kits market outlook, the Americas was the major revenue contributor to the market during 2015. Factors such as the rise in first-time pregnancy age and the presence of a number of vendors will drive the growth of the market in this region. Additionally, the easy availability of pregnancy detection kits, product innovation, and the increased demand for technologically advanced products, will also propel the market’s growth prospects in the Americas. Owing to the increase in disposable income and the high level of awareness among consumers, the US and Canada will be the major market contributors for this region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global pregnancy detection kits market?
• What are the key market trends impacting the growth of the global pregnancy detection kits market?
• What are the challenges to market growth?
• Who are the key vendors in the global pregnancy detection kits market?
• What are the market opportunities and threats faced by the vendors in the global pregnancy detection kits market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global pregnancy detection kits market?

Technavio also offers customization on reports based on specific client requirement.

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