Global Sports Intimate Wear Market 2016-2020

Global sports intimate wear market forecast

According to the sports intimate wear industry analysis, analysts at Technavio has shown that the global sports intimate wear market will grow tremendously and will post an impressive CAGR of more than 10% over the forecast period. With the rising popularity of compression wear, the sports intimate wear market has a positive outlook in the coming years. Compression therapy is a relatively new treatment for sore muscles and aching joints. It involves the use of garments such as shirts, leggings, and stockings made from a spandex-like material that provide a tight fit to reduce stress on muscles and joints, thereby minimizing fatigue and pain. The primary benefits of compression sportswear are that they keep muscles warm and remove sweat from the body to prevent rashes and chafing. Compression wear is popular among athletes, and also among those who undertake any form of exercise. As compression wear can give athletes a competitive edge by improving their performance, reducing the risk of injury, and accelerating recovery during and after exercise, its adoption will increase significantly during the estimated period, leading to the overall growth of the sports intimate wear market.

One of the recent sports intimate wear market trends that are likely to drive this market’s growth is the growing popularity of sweatpants among women. Until recently, women preferred tight-fitting clothes that were more of a fashion statement. However, the last decade has seen a gradual decline and women have started to move towards more comfortable clothes, particularly sportswear for a casual occasion and settings. Furthermore, innovations such as use of ‘seamless’ materials, as well as the shift in young women’s attitudes toward dressing for comfort as well as style, have contributed to the rise in sales of fuller-bottomed briefs and a decline in sales of thongs, which will also propel this market’s growth prospects in the coming years.

Competitive landscape and key vendors

The global sports intimate wear market is highly competitive owing to the presence of several well-established vendors. The competition among the vendors will intensify with the increase in product extensions, integration of wearable technology, and new applications of related product offerings. The sales and distribution network of a vendor plays a key role in its success in different markets, and the growing e-commerce industry has allowed these vendors to expand their market presence across the globe while optimizing logistics costs.

 Sports intimate wear industry key players

• adidas
• Hanesbrands
• Nike
• Pentland
• Under Armour

Other prominent players in the market include 2XU, Arena, Asics, Dolfin, Fila, H&M, Jockey, Lululemon Athletica, New Balance, Stella McCartney, TYR Sport, Umbro, Victoria's Secret, and ZARA. 

Product segmentation and analysis of the sports intimate wear market

• Intimate support apparel
• Swimwear
• Compression wear

In terms of revenue, the intimate support apparel segment dominated the market and accounted for close to 52% of the total market shares. The women’s intimate support apparel comprises a broad range of products, customized to provide maximum support and comfort to users. Sports bras, gym tights, and sports leggings are some of the largest selling products in this market. With an increasing number of people joining gyms and getting involved in recreational activities, the demand for intimate support wear has been witnessing a steady rise and will continue to do so during the forecast period. 

Geographical segmentation and analysis of the sports intimate wear market

• Americas
• APAC
• Europe
• MEA

In terms of geography, the Americas led the global sports intimate wear market, accounting for close to 35% of the market revenue. The US is the largest contributor to the region as it is home to some of the largest brands in the market and has a large number of sports leagues. Moreover, consumers have started adopting a healthy lifestyle, which will also impel this market’s growth in the region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global sports intimate wear market?
• What are the key market trends impacting the growth of the global sports intimate wear market?
• What are the challenges to market growth?
• Who are the key vendors in the global sports intimate wear market?
• What are the market opportunities and threats faced by the vendors in the global sports intimate wear market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global sports intimate wear market?

Technavio also offers customization on reports based on specific client requirement.

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