Global Hair Removal Cream Market 2016-2020

Overview of the global hair removal cream market

According to the hair removal cream industry analysis, Technavio’s market research analyst predicts the global hair removal cream market to grow steadily at a CAGR of approximately 8% during the forecast period. The growing popularity of at-home hair removal treatments among the younger generation and the rising need to maintain physical appearances will impel the prospects for growth in this market. Also, factors such as the endorsement of hair removal creams by celebrities and the widespread availability of a large variety of hair removal creams in various stores will aid in the hair removal cream market growth during the forecast period.

Frequent usage of hair removal creams can increase the chances of acquiring an infection and may adversely affect the usage of such products. However, since this market is still in its growth stage, an increase in promotional activities will help this market to gain traction over the next few years.

Segmentation by distribution channel and analysis of the hair removal cream market

• Supermarkets or hypermarkets
• Online stores
• Department stores
• Drugstores

Based on the hair removal cream industry statistics, the global hair removal market is dominated by the supermarkets or hypermarkets segment, which is anticipated to post an impressive market value of more than USD 1 billion by 2020. Much of this segment’s growth can be attributed to the widespread availability of a vast array of products in supermarkets. The merchandising of private label hair removal brands in front shelves is another factor that will aggrandize the growth potential of this market segment during the predicted period.

Geographical segmentation of the hair removal cream market

• Americas
• APAC
• Europe
• MEA

In 2015, Europe dominated the global hair removal market and is envisaged post an impressive market value of more than USD 1 billion by 2020. Factors such as the populace’s increasing awareness about the potential benefits of personal grooming will result in the substantial growth of this market in Europe. In terms of revenue, this region was closely followed by the Americas and APAC.

Competitive landscape and key vendors

The global hair removal cream market is competitive due to the growing popularity of various other hair removal methods like waxing, shaving razors, and epilators. The leading vendors in this market are competing on the basis of product differentiation, line extension, and pricing to gain maximum market shares during the forecast period.

Leading vendors in the market are 

• Church & Dwight
• Reckitt Benckiser
• Dabur 
• P&G

Other prominent vendors in the market include Loreal, Sally Hansen, Vi-John Group, Nads, Jolen, Revitol, and Skin Doctors Cosmeceuticals.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global hair removal cream market?
• What are the key market trends impacting the growth of the hair removal cream market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global hair removal cream market?
• What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
• What are the key outcomes of the five forces analysis of the hair removal cream market?

Technavio also offers customization on reports based on specific client requirement.

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