Global Kegerators Market 2016-2020

Overview of the global kegerators market

Technavio’s market research analyst predicts the global kegerators market to grow at a CAGR of around 5% between 2016 and 2020. As kegerators are developed to dispense and brew draft beer and other beverages, they consume more energy. This has prompted several manufacturers to come up with energy-efficient kegerators to cater to the consumers’ demand across countries. Some of the popular energy-efficient kegerators include Cydea’s Kegco K199B-2P Kegerator Two Keg Beer Cooler - Premium Double-faucet D System Kit, and Heineken’s KRUPS and HEINEKEN B100 BeerTender with Heineken draught keg technology.  Also, several manufacturing companies worldwide are competing against each other to manufacture best-in-class beverage coolers with high energy efficiency. They are developing energy-efficient kegerators that consume less power than conventional beverage dispensers. Keeping in mind the various consumer requirements, kegerator manufacturers have launched products with features like built-in capability, frost-free operation, complete tap kit, reversible door, convertible to a refrigerator, multiple-tap system, digital thermostat, LED lighting, and 100% CFC free. Such multi-feature product offerings will ensure the increasing sales of kegerators and subsequently increase the growth prospects for the market in the coming years.

The kegerators market in APAC is expected to experience annual growth during the forecast period owing to the presence of some of the fastest-growing beer markets such as China and India. Countries like China, Japan, Australia, and South Korea occupy more than four-fifth of the kegerators market in APAC. With the introduction of more specialized product areas, such as built-in, freestanding, tabletop, and wall kegerators, the region will witness further growth over the predicted period. Moreover, the maximum sales generated in the market will be through the retail channel, which is the largest distributional channel for kegerators market in APAC.

Competitive landscape and key vendors

Vendors like Danby Products, Felix Storch, Living Direct, U.S. Cooler, and Versonel occupy a significant portion of the global kegerators market. Felix Storch, Living Direct, U.S. Cooler, and Versonel are the US-based manufacturers who specialize in refrigeration and beer dispensing systems and operate globally including North America, Western Europe and some parts of APAC such as Japan, China, South Korea, and Australia, besides their regions. To gain a competitive edge over their peers, these international players are focusing on differentiating their products by pricing, which makes the market highly competitive. Product innovations in the residential segment is an attractive opportunity for these players to grow in the market.

Leading vendors in the market are -

• Danby Products
• Felix Storch
• Living Direct
• U.S. Cooler
• Versonel

Other prominent vendors in the kegerators market include Avanti Products, Cydea Inc., DCS by Fisher & Paykel Appliances, Haier Inc., Krups, and Nostalgia Products.

Segmentation by end-use and analysis of the kegerators market

• Residential kegerators
• Commercial kegerators

The kegerators market is primarily occupied by the residential user segment, which accounts for almost three-fifth contribution to the global market. The growing preference for draft beer in western markets such as Germany, the US, France, the UK, Canada, and Italy have propelled users to stock beer at home, which is a major factor driving the demand for kegerators in this market segment. At present, the manufacturers are coming up with residential kegerators which have a capacity of more than one keg inside.

Segmentation by product category and analysis of the kegerators market

• Single-tap kegerators
• Multi-tap kegerators

The global kegerators market is dominated by the single-tap kegerators segment because of the growing demand from residential customers in developed countries such as the UK, Germany, the US, Japan, Canada, and France for alcoholic as well as non-alcoholic beverages. The increasing number of small- and mid-sized pubs, bars, and nightclubs in APAC is also likely to help the segment to expand during the forecast period. However, the multiple-tap kegerators segment is expected to grow at a faster rate during the forecast period due to the growing culture of house parties.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global kegerators market?
• What are the key market trends impacting the growth of the global kegerators market?
• What are the challenges to market growth?
• Who are the key vendors in the global kegerators market?
• What are the market opportunities and threats faced by the vendors in the global kegerators market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global kegerators market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Refrigerator Market 2016-2020
• Global Commercial Refrigeration Market 2016-2020
• Beer Market in APAC: Trends, Analysis, and Forecast 2015-2019