Global NFC Transaction Market 2016-2020

Published: Aug 2016 Pages: 67 SKU: IRTNTR10327

Overview of the global NFC transaction market

Market research analyst at Technavio predicts that the global NFC transaction market will grow steadily and post an excellent CAGR of over 55% by 2020. One of the factors contributing towards the growth of the market will be the increasing adoption of mobile payment and digital wallet services. Major vendors such as Apple, Samsung, and Android are introducing payment gateways such as Apple Pay, Samsung Pay, and Android Pay, the use of which will eliminate the need to carry credit cards and smoothen shopping transaction. Furthermore, as these technologies have high security against hacking, retailers will not be able to access the card information or security code illegitimately.

The emergence of HCE (host-card emulation) is one of the recent trends in the global NFC transaction market. HCE is an on-device technology that enables mobile or wearable devices to perform card emulations on an NFC-enabled device without relying on access to a secure element (SE). The increasing popularity of HCE technology has encouraged banks to adopt these solutions as they have the ability to use security features provided by the inbuilt feature of smartphones such as fingerprint readers and iris scanners. Additionally, the HCE technology stores credentials and other sensitive data in the cloud for added data protection.

Competitive landscape and key vendors

Constant changes in consumer spending pattern, demographic trends, and customer preferences will lead to intense competition in the market. The vendors are also trying to create an identity for themselves in the market by investing in digital content, product differentiation, portfolio expansion, and pricing. Additionally, manufacturers are also investing in designing, planning, developing, and branding of existing products and services to stay up-to-date with the emerging technologies.

Leading players in the market are -

  • Apple
  • Google
  • MasterCard
  • PayPal
  • Samsung
  • Visa

Other prominent vendors in the market are American Express, Broadcom, Gemalto, Infineon Technologies, Inside Secure, MediaTek, Nokia, Nxp Semiconductors, Qualcomm, and Renesas Electronics.

Segmentation based on platform and analysis of the NFC transaction market

  • Mobile device
  • Wearable

During 2015, the mobile device segment dominated the market by accounting for around 56% of the total market share. The increasing use of smartphones with superior features, the availability of contactless payment point of sale (POS) terminals, and the growing preference for mobile wallets will augment the growth of the NFC transaction market.

Segmentation based on geography and analysis of the NFC transaction market

  • America
  • APAC
  • EMEA

Market analysts predict that the Americas will be the largest market for NFC transactions during the forecast period and will grow at an extraordinary CAGR of approximately 57% by 2020. The extensive use of EMV (Europay, MasterCard, and Visa) cards will lead to the deployment of NFC POS terminals across the Americas. As a result, vendors like Apple have started launching NFC-enabled smartphones that follow the global standards for card authentication and processing.

Key questions answered in the report include

  • What will the market size, market forecast and the growth rate be in 2020?
  • What are the key factors driving the global NFC transaction market?
  • What are the key market trends impacting the growth of the global NFC transaction market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global NFC transaction market?
  • What are the market opportunities and threats faced by the vendors in the global NFC transaction market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global NFC transaction market?

Technavio also offers customization on reports based on specific client requirement.

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • End-user segment
  • Base year
  • Vendor segmentation
  • Summation errors
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Product life cycle
  • Global mobile transaction market
  • Global NFC transaction market
  • Five forces analysis

PART 06: Influence of other markets on NFC transaction 

  • Influence of other NFC markets on NFC transactions
  • External factors affecting NFC transaction
  • Workflow of NFC transaction
  • NFC transaction: Value chain

PART 07: Market segmentation  by platform

  • Global NFC transaction market by platform
  • Global NFC transaction market by mobile device
  • Global NFC transaction market by wearable device

PART 08: Buying criteria

PART 09: Geographical segmentation

  • Global NFC transaction market by geography
  • NFC transaction market in Americas
  • NFC transaction market in EMEA
  • NFC transaction market in APAC

PART 10: Key leading countries

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

  • Competitive scenario
  • Key leading vendors
  • Key highlights
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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