Global Mobile Content Management Market 2016-2020

Outlook of the global mobile content management market

Technavio’s market research analyst has estimated the global market for mobile content management to grow at a CAGR of almost 22% over the forecast period. Increasing mobile accessibility and reduced paper-based processes are the key growth drivers for this market. Due to the advent of the BYOD policy, employees can gain access to corporate content outside office premises to stay productive. Mobile content management applications help employees to establish a secure access to the latest corporate content on their mobile devices. This allows organizations to reduce printing, paper, and shipping costs.

The rising preference for big data and predictive analytics is expected to aid market growth in the coming years. Since IT systems, assets, resources, and information are scattered across enterprise locations and devices with multiple cloud services, organizations are missing out useful insights to optimize their existing resources. Therefore, vendors have started to offer business intelligence (BI) solutions and predictive analytics based on the data created by cloud-based IT service management (ITSM) tools as it helps enterprises to control unnecessary overhead costs and manage staffing in a better way. The ability of big data and predictive analysis to augment operational efficiency, increase throughput, improve the quality of business processes, reduce cycle time, and survive in the competitive environment will lead to the substantial growth of this market during the forecast period.

Application-based segmentation of the mobile content management market

• On-premise
• Cloud

In this market research, analysts have estimated the cloud-based content management segment to be the largest market segment by the end of 2020. Cloud-based services encompass organizations and businesses of all sizes and types as well as different geographies and market segments. The ability of cloud-based content management solutions to ensure the timely delivery of document files to mobile workers, generation of reports, workforce optimization, and enhancement of the EMM processes through the cloud will result in this segment’s impressive market share of around 59% by 2020.

Geographical segmentation of the mobile content management market

• Americas
• APAC
• EMEA

The Americas will be the largest market for mobile content management during the forecast period and will account for a market share of nearly 46% by 2020. The recent rise in marketing high-definition (HD) content will lead to the increased demand for solutions to manage the rapidly growing digital libraries. Due to the influx of mobile videos and mobile content delivery models, the market for mobile content management in the Americas will have a positive outlook until 2020.

Competitive landscape and key vendors

The global mobile content management market is highly competitive with many niche players foraying into the market space with innovative products. In this market, the traditional providers are increasingly facing stiff competition from new entrants as they have the capability to provide cost effective mobile content management solutions. Consequently, the established vendors are forging strategic partnerships with smaller players to innovate products to meet the changing organizational needs of enterprises.

Key vendors in this market are -

• CA Technologies
• Citrix
• IBM
• MobileIron
• SAP

Other prominent vendors analyzed in this market study are Acronis, AirWatch (VMware), Alfresco Software, BOX, Code42, Dropbox, Genwi, Good Technology, Google, Huddle, iDrive, Microsoft, Nuxeo, OpenText, Sophos, Soti, SugarSync, and Vaultize.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global mobile content management market?
• What are the key market trends impacting the growth of the global mobile content management market?
• What are the challenges to market growth?
• Who are the key vendors in the global mobile content management market?
• What are the market opportunities and threats faced by the vendors in the global mobile content management market?
• What are the trending factors affecting the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global mobile content management market?

Technavio also offers customization on reports based on specific client requirement.

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