Global Search and Content Analytics Market 2016-2020

Overview of the global search and content analytics market

According to the market analyst at Technavio, the global search and content analytics market will grow progressively and post a CAGR of around 22% by 2020. The content and search analytics market provides insights for several industries, which, in turn, helps vendors to thrive in such industries. The integration of content analytics applications with IT systems within an organization will help to facilitate communications within the firm in real-time and will also help in recollecting previous interactions, which will help firms to assist in drawing conclusions independently while processing large quantities of data from diverse sources. Additionally, content analytics systems provide a full-circle view of the data from all business processes and enable efficient operations by providing better forecasting and decision-making solutions. These systems deliver detailed information about customers’ preferences and behaviors, uncover patterns, insights, and relationships from varied sources of information, and ensure timely analysis of complex data used in predicting customers’ behavior and managing risks.

In the recent times, it has been observed that there is a growing demand for predictive analytics across major industries. Predictive analytics uses various techniques such as data mining, modeling, machine learning, and game theory to provide an estimation of future outcomes and analysis of customer buying patterns and behavior. Additionally, the vendors will also invest in the development of accurate and efficient solutions, which in turn will improve the overall efficiency of the production process while reducing costs. The adoption of these systems in organizations will help them to deliver better services, optimize costs, and boost revenues.

Competitive landscape and key vendors

There is intense competition in the market, and players are trying to sustain themselves in the market by investing in technological advancements to improve delivery models. The vendors also focus on factors such as pricing, training, and support for software license, features, customer service, and flexibility to gain market shares.

Key vendors in the market are -

• Google
• HP
• Microsoft
• IBM
• SAS

Other prominent vendors in the market are EMC, OpenText, Oracle, Teradata, Hyland Software, Newgen Software, Lexmark, Alfresco, Everteam, and Xerox.

Segmentation based on end-user and analysis of the search and content analytics market

• Retail
• BFSI
• Education
• Health

During 2015, the retail segment dominated the market by accounting for approximately 29% of the total market share. The adoption of content analytics systems to draw useful conclusions about customers, products, operations, and competitors will drive innovation, operational efficiency, and boost revenues in the market. Also, retail chains use analytics solutions to view the purchase pattern of the customer to offer effective future products.

Segmentation based on geography and analysis of the search and content analytics market

• America
• APAC
• EMEA

Market researchers predict that the Americas will be the largest market for search and content analytics by posting a CAGR of around 20% by 2020. The increasing adoption of search and content analytics in several industry verticals, such as retail, BFSI, and healthcare, to improve risk management and focus on customer preferences will lead to the growth of this market in the Americas. In addition, many businesses will also invest in latest digital technologies such as analytics, cloud, mobility, and social media to stay competitive in the market.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global search and content analytics market?
• What are the key market trends impacting the growth of the global search and content analytics market?
• What are the challenges to market growth?
• Who are the key vendors in the global search and content analytics market?
• What are the market opportunities and threats faced by the vendors in the global search and content analytics market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global search and content analytics market?

Technavio also offers customization on reports based on specific client requirement.

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Search and content analytics execute content analysis of unstructured documents, databases, e-mails, and other enterprise content. It works as a delivering medium for heavy content, obtaining facets of meaning from text, and explores those aspects in an interactive manner. Search analytics involves the use of search data to examine specific interactions among web searchers, search engine, or the content during searching process. The resultant analysis and accumulation of search engine statistics can be further utilized in search engine marketing (SEM) and search engine optimization (SEO). Search analytics allows deeper comprehension of traffic analysis and directs users to make the best decisions for their website’s performance. Google, IBM, and Accenture will be some of the prominent vendors in this market space.

The report, global search and content analytics market, is part of Technavio’s ICT research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as automatic identification system, cloud computing, data center, enterprise application, IT security, ITO and BPO, and product lifecycle management. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.