Global Kids Smartwatch Market 2017-2021

Overview of the global kids’ smartwatch market

Technavio’s market study identifies the availability of smart notification features that aids in kids’ safety to be one of the primary growth factors for the kids’ smartwatch market. Smartwatches are connected to smartphones that provide notifications for calls, messages, and alarms. These watches provide an emergency button that can be pressed by kids to alert their contact people. For instance, Doki technologies has equipped their smartwatches with an emergency button and an app that tracks the location of the kid. This app, AlertArea notifies the parent when the child enters or exits any area. Our market analysts estimate that the market will grow steadily at a CAGR of close to 16% by 2021.

Kids smartwatch manufacturers are integrating design and technological features in the display to enhance user experience. These quality display advances are supported by the rapid development in smart technology and advances in the display industry. Due to the wide array of display technologies available, the technology and application of the display component is evolving steadily. Kids’ smartwatch manufacturers are integrating their products with high-quality, high-resolution displays, and effective touch features. The increasing technological advances in smartwatch displays is identified to be one of the key trends contributing towards the growth of the kids’ smartwatch market.

Competitive landscape and key vendors

The kids’ smartwatch market is highly fragmented owing to the presence of several international, regional, and local players. Kids smartwatch manufactures compete intensely in terms of price, product portfolio, product differentiation, quality, brand, and variety. These players adopt innovative marketing strategies to increase their market share in the smart watches market for kids. Increased investments in R&D and launching new products will further influence their market growth in the smart watches market for kids.

The leading vendors in the market are

• Doki Technologies
• LG Electronics
• VTech Holdings

The other prominent vendors in the market are Huawei Technologies, KGPS, Omate, Pebble, Precise Innovation, Tencent, TINITELL, and Xiaomi Global Community.

Segmentation by product and analysis of the kids’ smartwatch market

• Integrated
• Standalone

Integrated smartwatches are highly preferred by the consumers as these watches are connected to a smartphone through Bluetooth or Wi-Fi. Using these connectivity options, the users can access the internet, receive or send notifications, listen to music, and receive weather updates. However, the standalone smartwatch is gaining popularity as these watches function without integration to the smartphones.

Segmentation by compatibility and analysis of the kids’ smartwatch market

• iOS
• Android

The wide product range availability of kids' smartwatches that are compatible with the iOS platform will contribute to the growth of the iOS compatibility segment in the kids’ smartwatch market. Manufacturers are designing smartwatches that are increasingly compatible with iOS to enable full access to the features of the smartwatch.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global kids’ smartwatch market?
• What are the key market trends impacting the growth of the global kids’ smartwatch market?
• What are the challenges to market growth?
• Who are the key vendors in the global kids’ smartwatch market?
• What are the market opportunities and threats faced by the vendors in the global kids’ smartwatch market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global kids’ smartwatch market?

Technavio also offers customization on reports based on specific client requirement.