Global Lead Management Software Market 2018-2022

Overview of the global lead management software market

The growing emphasis on the management of customer relationship is leading to the automation and increasing penetration of lead management software around the world. One of the most essential factor for effective marketing campaigns, sales, and repeat business is the change in the company's perception toward cultivating and large-scale client management and customer relationships. Technavio’s market research report identifies that the growing need for large-scale client management will be one of the primary growth drivers for the global lead management software market till 2022. The adoption of lead management software automation helps in saving money and time and results in productive outcome. It also acts as an effective client management software and helps in projecting the profitability. Technavio’s market research analysts predict that the market will grow at a CAGR of more than 17% by 2022.

The adoption of cloud-integrated lead management software is increasing due to the rising demand for cloud-based solutions. This is identified as one of the key trends that will stimulate growth in the lead management software market during the estimated period. Cloud-based lead management software simplifies the access to software on smartphones and tablets by providing users with mobile apps. The deployment of lead management software and business management software in the cloud will continue to gain traction because they offer scalability.  

Companies covered

The lead management software market appears to be highly concentrated. This industry research report offers information about the competitive environment among companies in the marketspace and offers an analysis of key companies and their products. Additionally, our analysts also offer information about key areas the players currently focus on and strategies they follow to sustain the competition.

This research report provides an analysis of various companies in the lead management system market including

• Adobe
• IBM
• Microsoft
• Oracle
• Salesforce

Segmentation by end-user and analysis of the lead management software market

• Established businesses
• Startup businesses
• Non-profit

The lead management software market is witnessing growth in the established businesses segment due to the fear of losing a potential customer to smaller players. The increasing deployment of lead management software in various established business organizations will drive the growth prospects for the lead management system market in the segment in the forthcoming years.

Segmentation by geography and analysis of the lead management software market

• Americas
• APAC
• EMEA

The US and Canada are contributing the majority of share toward the lead management software market in the Americas. The lead management system market is expected to grow in the region throughout the estimated period due to the rising demand for cloud-based solutions, crowdsourcing, and social interaction.

Key questions answered in the report include

• What will the market size and the growth rate be in 2022?
• What are the key factors driving the global lead management software market?
• What are the key market trends impacting the growth of the global lead management software market?
• What are the challenges to market growth?
• Who are the key vendors in the global lead management software market?
• What are the market opportunities and threats faced by the vendors in the global lead management software market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global lead management software market?

Technavio also offers customization on reports based on specific client requirement.