Licensed Merchandise Market 2017-2021

Overview of the global licensed merchandise market

Technavio’s market study identifies the high viewership of movies and TV shows to be one of the key growth factors contributing towards the licensed merchandise market. Famed and popular movie, books, and TV franchisees are further triggering the demand for licensed merchandise. Movie franchisees and blockbusters such as James Bond, Star Wars, Marvel, Frozen, Star Wars, Despicable Me, and Batman vs. Superman are earning exponential revenue through the retail sale of their related movie merchandise. Technavio’s market analysts estimate that the market will generate a revenue of more than USD 322 billion by 2021.

Consumers have easy access to 3D printers that enable the customers to print 3D cutouts of their favorite characters. Several licensors are offering licenses to 3D printing companies by providing appropriate assets and by paying a royalty. To protect their licensed products, licensors are providing licenses to home-printed merchandises to earn revenue. According to this industry research and analysis, the emergence of 3D printing will be one of the key trends that will gain traction in the licensed merchandise market during the next few years.

Competitive landscape and key vendors

The licensed merchandise market is significantly fragmented owing to the presence of several established licensors and merchandise manufacturers. Licensors are competing intensely in terms of service, value-added benefits, and pricing. Pioneer, Samsung Electronics, Sonos, and Yamaha account for major market share supported by the technological innovations and creativity. Vendors are developing innovative and technical products to attain competitive advantage over the other players in the official merchandise market.

The leading vendors in the market are

• Fanatics
• G-III Apparel Group
• Hasbro
• NBCUniversal Media
• The Walt Disney Company
• Warner Bros. Consumer Products

The other prominent vendors in the market are Adidas, Bioworld, Cartoon Network, Columbia Sportswear, DreamWorks Animations, Discovery Consumer Products, Entertainment One, Everlast Worldwide, Hanesbrands, Knights Apparel, Mattel, Nike, Prada, Puma, Rainbow, Ralph Lauren, Reebok, Sanrio, Twentieth Century Fox Consumer Products, and Under Armour.

Segmentation by category and analysis of the licensed merchandise market

• Entertainment
• Corporate trademarks
• Fashion
• Sports

High viewership of movies and TV series is contributing towards the high demand for licensed merchandise by entertainment segment. Disney’s production Star Wars, Frozen, and Marvel, and movies such as Trolls, Finding Dory, and Batman vs. Superman are the major movies that contribute exponentially through retail sales. The market shares of the entertainment segment will increase in the coming years and this segment will account for the maximum shares of the licensed merchandise market throughout the next few years.

Segmentation by product type and analysis of the licensed merchandise market

• Apparels
• Toys
• Accessories
• Video games
• Home décor

The rising number of blockbusters and TV series is influencing the rising demand for licensed related apparels.  Additionally, consumers are also increasingly demanding for sports related apparels from their favorite sports teams, sports clubs, and sports players. Large brands officially distribute licensed sports merchandise. For instance, Adidas sells official licensed merchandise for soccer clubs like Manchester United F.C. and Real Madrid C.F. Nike has licensed apparels for Chelsea F.C., Indian national cricket team, FC Barcelona, and Manchester City F.C.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global licensed merchandise market?
• What are the key market trends impacting the growth of the global licensed merchandise market?
• What are the challenges to market growth?
• Who are the key vendors in the global licensed merchandise market?
• What are the market opportunities and threats faced by the vendors in the global licensed merchandise market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global licensed merchandise market?

Technavio also offers customization on reports based on specific client requirement.

Licensed merchandise is the merchandise with trademarked character, team, logo, or other licensed property from sports, movies, and other fields. The upcoming market research report explains the key factors influencing the growth of the media and entertainment industry. This report follows a multi-fold market research process and offers deep insights into the trends, drivers, and challenges in the media and entertainment services sector for the estimated period of 2017-2021.

This upcoming market research report on the global licensed merchandise market covers vendors like The Walt Disney Company, Warner Bros., Hasbro, Mattel, and Fanatics. To help clients get a better understanding of the media and entertainment sector, we cover geographies like the Americas, APAC, and EMEA and provide an all-inclusive perspective of the global licensed merchandise market.

Our market research team at Technavio follow an in-depth research methodology including primary and secondary research techniques like vendor briefings, detailed discussions with the industry experts, reference to proprietary tools and crucial databases, and other sources like webinars and industry journals. To help the client get a better understanding of the media and entertainment industry, our reports include trends, drivers, and constraints influencing the market growth.

The upcoming market research report helps clients with a deep-dive analysis into the global licensed merchandising market in terms of the latest trends, drivers, and limitations in the media and entertainment services. The report also covers insights on market segmentation, market share, market size, and market forecast. Technavio also delivers market assessments into the sectors such as consumer electronics and internet and e-commerce.

Our market research methodology for the licensed merchandise market

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.