Global Marine Infotainment Market 2017-2021

Overview of the global marine infotainment market

Research analysis on the global marine infotainment market identifies that the increasing focus towards the entertainment of passengers will be one of the major factors that will have a positive impact on the growth of the market. The vendors are focusing on providing luxurious customer experience with improved infotainment systems. For instance, Lufthansa Systems is developing new systems for its vessels which includes incorporating interactive televisions (iTV) in passenger cabins, for passengers on board with various options. Technavio’s market research analysts predict that this market will grow at a CAGR of more than 11% by 2021.

The emergence of internet protocol infotainment systems will be one of the latest trends that will gain traction in the marine infotainment market during the next four years. The OEMs of marine infotainment systems are offering wide IP-based devices, which includes IPTV, IP closed-circuit television (CCTV), and IP multimedia communication systems. For instance, Alphatron Marine's Alphatainment IPTV provide a comfortable homely experience that includes digital TV distribution, video-on-demand, (enforced) safety instruction videos, and Public Address and General Alarm (PAGA). Consequently, the inclusion of these advanced features will boost the market share.

Competitive landscape and key vendors

Owing to the presence of a considerable number of vendors, this market appears to be highly competitive. The vendors in the market are competing based on innovative technologies and advancements in existing systems in terms of quality and reliability. The vendors are offering infotainment systems such as uninterrupted internet or Wi-Fi connectivity, Bluetooth connectivity, and interconnected systems, which in turn, will intensify the competition among these players.

The leading vendors in the market are -

• Eaton
• Robert Bosch
• Wärtsilä
• West Coast Canvas
• Zenitel

The other prominent vendors in the market are Alphatron Marine, Clarion Marine Systems, FUSION Entertainment, JL Audio

Segmentation by application and analysis of the marine infotainment market

• Passenger ship infotainment
• Cargo ship infotainment

During 2016, the passenger ship infotainment segment accounted for the major shares of this market. The segment will increase the deployment of cruise ships and luxury yachts that aims at providing high levels of passenger comfort and traveling pleasure. This in turn, will drive growth in the ship infotainment market. The vendors in the market are adding unique features, for instance, MSC Cruises collaborated with Samsung to install smartphones, tablets, and high-definition (HD) in-cabin televisions on board the firm's next-generation cruises (MSC Meraviglia and MSC Seaside).

Geographical segmentation and analysis of the marine infotainment market

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographic regions, EMEA will be the major revenue contributor to the market by 2021. The increasing cruise passenger numbers in the region and increasing focus towards cruise lines on delivering better onboard experience, will fuel the marine infotainment systems marketin EMEA.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global marine infotainment market?
• What are the key market trends impacting the growth of the global marine infotainment market?
• What are the challenges to market growth?
• Who are the key vendors in the global marine infotainment market?
• What are the market opportunities and threats faced by the vendors in the global marine infotainment market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global marine infotainment market? 

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