Global Marketing Technology Market 2015-2019

Published: Jul 2015 Pages: 91 SKU: IRTNTR6489

Global Marketing Technology Market overview

Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing is mapped now with the expectation of lead generation.  With budget constraints, organizations are focusing on connecting generated leads with marketing campaigns throughout the sales process and post closure of sales. In addition, organizational spending on technology such as marketing automation and data analytics is outpacing sales. This has forced companies to work to deal with high volume of data management and to align sales and customer relationship management with solid reporting. Technavio's analysts forecast the global marketing technology market to grow at a CAGR of 11.9% over the period 2014-2019.

Covered in this Report

The global marketing technology market can be segmented into four segments: Interactive systems, content creation and management, data and analytics systems, and enterprise administrative applications. This report covers information about the market share of global marketing technology market by application. The report also covers information about the geographical segmentation of the market based on the three key regions.

Technavio's report, the Global Marketing Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it also provides the market landscape. The report also includes a discussion of the key vendors operating in this market.

Key Regions

• Americas        
• APAC
• EMEA

Competitive landscape and key vendors

• Accenture 
• Hubspot 
• IBM 
• Marketo 
• Oracle
• Salesforce 

Other Prominent Vendors
• 6Sense
• Acidaes Solutions 
• Amdocs 
• Aplicor 
• Aptean
• Artesian Solutions
• Attensity Group
• Bazaarvoice
• Cisco 
• Cognizant 
• Demand Media
• Domo 
• Earth Integrate 
• FrontRange 
• Infor Solutions 
• InsideSales.com
• InsideView 
• Kana Software
• Kenshoo
• Lattice Engines 
• Marin
• Maximizer Software 
• NetSuite 
• Nuance Communications 
• Pipedrive 
• PK4 Software Technologies 
• QuestBack
• Sage Business Solutions
• Skytree
• Soffront Software 
• SugarCRM
• Tableau Software 
• Talisma 
• Tour de Force CRM
• Visible Technologies
• Zoho CRM 

Market Driver

• Wider Level of Engagement Marketing 
• For a full, detailed list, view our report

Market Challenge

• Rapid Change in Technology 
• For a full, detailed list, view our report

Market Trend

• Adoption of Predictive Analytics for Lead Generation 
• For a full, detailed list, view our report

Key Questions Answered in this Report

• What will the marketing technology market size be in 2019 and what will the growth rate be?
• What are the key marketing technology market trends?
• What is driving this market?
• What are the challenges to the marketing technology market growth?
• Who are the key vendors in this market space?
• What are the marketing technology market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

 

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Application
07.1 Global Marketing Technology Market by Product
07.2 Global interactive system Market
07.2.1 Market Size and Forecast
07.3 Global Data and Analytics System Market
07.3.1 Market Size and Forecast
07.4 Global Content Creation and Management Market
07.4.1 Market Size and Forecast
07.5 Global Enterprise Administrative Applications Market
07.5.1 Market Size and Forecast
08. Geographical Segmentation
08.1 Global Marketing Technology Market by Geographical Segmentation
08.2 Marketing Technology Market in Americas
08.2.1 Market Size and Forecast
08.3 Marketing Technology Market in EMEA
08.3.1 Market Size and Forecast
08.4 Marketing technology Market in APAC
08.4.1 Market Size and Forecast
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Key News
16.1.2 Mergers and Acquisitions
16.2 Leading vendors 2014
16.3 Some of the Major and Others Vendors and Associated brand Recognition
16.4 Other Prominent Vendors
16.4.1 Lattice Engines
16.4.2 Aptean
16.4.3 Artesian Solutions
16.4.4 Tableau Software
16.4.5 Nuance Communications
16.4.6 Localytics
16.4.7 NetSuite
16.4.8 Mintigo
16.4.9 RapidMiner
16.4.10 Act-on
17. Key Vendor Analysis
18. Other Reports in this Series
18.1 Accenture
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Segmentation by Revenue 2012 and 2013
18.1.5 Geographical Segmentation by Revenue 2013
18.1.6 Business Strategy
18.1.7 Key Information
18.1.8 SWOT Analysis
18.2 HubSpot
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Segmentation by Revenue 2014
18.2.4 Segmentation by Revenue 2013 and 2014
18.2.5 Geographical Segmentation by Revenue 2014
18.2.6 Recent Developments
18.2.7 SWOT Analysis
18.3 Marketo
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Segmentation by Revenue 2014
18.3.4 Segmentation by Revenue 2013 and 2014
18.3.5 Geographical Segmentation by Revenue 2014
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Microsoft
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 Oracle
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Segmentation by Revenue 2013
18.5.4 Business Segmentation by Revenue 2012 and 2013
18.5.5 Geographical Segmentation by Revenue 2013
18.5.6 Business Strategy
18.5.7 Recent Developments
18.5.8 SWOT Analysis
18.6 Salesforce.com
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Business Segmentation
18.6.4 Business Segmentation by Revenue 2013 and 2014
18.6.5 Geographical Segmentation by Revenue 2014
18.6.6 Business Strategy
18.6.7 Recent Developments
18.6.8 SWOT Analysis
19. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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