Global Foundation Cream Market 2016-2020

Outlook of the foundation cream market

Extensive research carried out by the market research analysts at Technavio has shown that the global foundation cream market will grow steadily and will post a moderate CAGR of close to 5% over the forecast period. Due to the rising concerns about the side effects of harsh and artificial chemicals in cosmetic products, the majority of consumers around the world are shifting to organic cosmetics. Although foundation cream with organic ingredients is more expensive than the regular foundation creams, the price is not a concern for consumers when it comes to natural beauty products. The growing awareness of healthy skin has discouraged consumers from using products that contain preservatives, additives, and artificial colors. Moreover, an increase in the disposable income worldwide has created a favorable environment for organic beauty products.

The availability of foundation creams for different skin types is one of the major foundation cream market trends that is likely to propel this market’s growth prospects in the coming years. To capitalize on the increasing demand for makeup products, vendors in the makeup industry are launching a wide range of makeup products. Numerous high-quality foundations are available in the market in different colors, tones, textures, and formulas. But the broad range of products in the market make the selection process confusing for the consumers. However, this confusion can be mitigated to an extent with the help of smartphones. There are apps available that help users identify their skin type to select the product best suited to their skin. The foundation cream app recently launched by MatchCo allows customers to choose the suitable product for their skin tone.

Competitive landscape and key vendors

There are numerous well-established players in the global foundation cream market as most of the cosmetic companies also cater to the makeup industry. Besides the international vendors like Estée Lauder and L'Oréal, numerous local players operate in this market. The market is highly competitive, with the players competing to gain a greater market share. Intense competition, an increasing number of products, and frequent changes in consumer preferences constitute significant risks for market vendors. The international vendors are likely to grow inorganically by acquiring regional or local players and increase their market presence.

 Key vendors in this market are 

• Avon
• L'Oréal
• Estée Lauder
• P&G

Other prominent vendors analyzed in this report are AmorePacific, Chanel, Kao, Lotus Herbals, Neutrogena, Oriflame, Revlon, Shiseido, and Sephora.

Geographical segmentation and analysis of the foundation cream market

• APAC
• Europe
• North America
• ROW

In terms of geography, Europe dominated the market and is expected to reach more than USD 3 billion by 2020. BB creams are highly popular in Europe as they provide moisture, SPF protection, and sheer coverage alongside soothing and healing properties, which prevents the need for purchasing separate products. However, the European cosmetic industry is highly regulated by the governments in the region, and many European countries have banned the testing of cosmetics on animals. So, cosmetic companies are spending heavily on developing alternatives to animal testing to comply with the EU regulations.

Growth drivers, challenges, and upcoming trends: Social media

The social media platforms such as YouTube, Instagram, Facebook, and Twitter have been instrumental in transforming the beauty industry. Designing ad campaigns for social media platforms has become central to a companies' strategy. Also, smartphones and tablets provide easy access to reviews and blog posts about any cosmetic product. Moreover, the popularity of selfies that led to an increasing need for makeup that performs well on- and off- camera. Vendors are creating high definition range of makeup to cater to the trend of selfies.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the global foundation cream market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global foundation cream market?
• What are the key market trends impacting the growth of the global foundation cream market?
• What are the challenges to market growth?
• Who are the key vendors in the global foundation cream market?
• What are the market opportunities and threats faced by the vendors in the global foundation cream market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global foundation cream market?

Technavio also offers customization on reports based on specific client requirement.

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