Global Home-use Baby Movement Monitor Market 2016-2020

Home-use baby movement monitor market share

Technavio’s market research analyst predicts the global home-use baby movement monitor market to grow at a CAGR of around 11% by 2020.  Baby movement monitors are gaining traction among tech-savvy parents as these devices offer holistic solutions, including audio and video monitoring of their babies. Growing concerns pertaining to the health and safety of newborn babies have bolstered the adoption of these devices in the recent years. Besides the motion sensing technology, the vendors are coming up with additional features in body monitors, such as observing the oxygen levels of babies. The development and incorporation of these advanced features will attract more consumers who prefer to monitor all aspects of their babies’ health and will subsequently lead to the growth of this market in the next four years.

Home-use baby movement monitor market by geography

In terms of geography, APAC will be the fastest-growing region in this market and is expected to grow at a CAGR of more than 11% by 2020. Much of this region’s growth is due to the high awareness about the benefits of baby movement monitors and the low cost of these products. Factors such as increasing per capita GDP in several countries in the region and a rise in the number of births will boost the market’s growth in this region.

Home-use baby movement monitor market Segmentation by product

• Under-the-mattress format
• Diaper attachment format
• Smart wearable format

The under-the-mattress format is the largest product segment in this market and accounted for around 50% of the total market share in 2015. Vendors have come up with both wireless under-the-mattress monitors and products with rigid cords that can be attached to the floor of other surfaces. The main reason for the extensive adoption of these products is that they do not come in direct contact with the baby.

Home-use baby movement monitor market segmentation by distribution channel

• Child specialty stores
• Online retailers

The online retailers will be the fastest-growing distribution channel for baby movement monitors by 2020, registering a CAGR of more than 14%. The recent increase in the number of online websites has led to the easy availability of baby movement monitors and has, in turn, increased the convenience of customers. Moreover, online retailers also offer product bundles at low prices and provide consumers the access to reviews, which is not available in brick-and-mortar distribution formats. Growing availability of discounted products on online websites will contribute to the growth of this segment in the coming years.

Home-use baby movement monitor market growth: Competitive landscape and key vendors

The market is moderately competitive with the presence of a few established players.  Most vendors in the market deploy sensor-driven technology to detect movement and are focussing on research activities and product innovations to increase their market shares. Moreover, vendors in the market are increasingly shifting from under-the-mattress product formats to wearable movement monitors as it will help them to gain maximum traction in the market.

Key vendors in the market

• Angelcare
• Hisense
• Snuza
• Mayborn

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global home-use baby movement monitor market?
• What are the key market trends impacting the growth of the global home-use baby movement monitor market?
• What are the challenges to market growth?
• Who are the key vendors in the global home-use baby movement monitor market?
• What are the market opportunities and threats faced by the vendors in the global home-use baby movement monitor market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global home-use baby movement monitor market?

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