Mixed Reality Market 2017-2021

Overview of the global mixed reality market

Technavio’s market research analyst predicts that the global mixed reality market will grow steadily during the next four years and post an impressive CAGR of more than 75% during the forecast period. The rising interest of developers towards mixed reality applications will be one of the primary drivers for market growth. The developers have a vital role to play in creating mixed reality applications and computing giants such as Microsoft have already requested developer communities to create content for its Microsoft HoloLens, an augmented reality headset, for free. Due to the increased sales of mixed reality technologies in the enterprise market, the profitability of the market will demand more developers to develop more content. With the rising demand for mixed reality content, this rising involvement of developers towards the development of mobile reality content will significantly fuel the growth of the global mixed reality market.

In terms of geographic regions, North America dominated the global mixed reality market during 2016 and the region will continue its market dominance during the forecast period as well. The rising applications in the aerospace and defense and other manufacturing industries is one of the key drivers for the market’s growth in this region. Also, the increase in the adoption of mixed reality technology in the healthcare and gaming sectors will also augment the market’s growth prospects in North America. 

Competitive analysis and key vendors

The global mixed reality market is characterized by the presence of several established players and is competitive. Vendor competition in the market is usually based on factors such as price, technology, and the availability of devices. The market’s growth potential will induce several new players to enter the market which will intensify the level of competition among the market players. Additionally, the technological advancements and the rise in acquisitions will also intensify the market’s competitive environment.

Key vendors in the market are:

• Atheer
• DAQRI
• Magic Leap
• META COMPANY
• Microsoft
• Osterhout Design Group

Other prominent vendors include EON Reality, Facebook, Google, HTC Corporation, and Samsung.

Segmentation by product and analysis of the mixed reality market

• Hardware
• Software

During 2016, the hardware segment dominated the mixed reality market and is expected to continue its dominance over the next four years as well. The increased sales of HMDs, sensors, motion tracking systems and haptic devices will drive the market’s growth prospects during the forecast period.

Segmentation by end-user and analysis of the mixed reality market

• Aerospace & defense
• Healthcare
• Automotive
• Retail and e-commerce
• Entertainment and gaming

According to this market research and analysis, the aerospace and defense segment accounted for the majority of the market shares of the mixed reality market during 2016. The segment is expected to continue its dominance during the forecast period and this is mainly due to factors such as the utilization of mixed reality technology in the design and manufacture of aircraft and training pilots to fly fighter jets.  

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global mixed reality market?
• What are the key market trends impacting the growth of the global mixed reality market?
• What are the challenges to market growth?
• Who are the key vendors in the global mixed reality market?
• What are the market opportunities and threats faced by the vendors in the global mixed reality market?
• Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global mixed reality market?

Technavio also offers customization on reports based on specific client requirement.

Mixed reality (MR) is a concept that has emerged from virtual and augmented realities. The increasing acceptance of mixed reality in entertainment, automobile and aerospace designing is expected to boost the growth of this market. To provide detailed insights on the global market landscape, our industry research experts recognize and analyze factors that play a significant role in the growth of the overall school and college essentials industry. Also, by studying the current market scenario of sectors like education technology, our analysts have identified factors that will play a major role in the growth of the vendors in both the international and regional markets.

To precisely forecast the industry’s growth possibilities, our market research specialists follow a triangulated approach of primary and secondary research and also conduct a wide analysis of various traits, such as technological developments and the different products and services offered by the leading vendors in the education technology market space. To help clients create new strategies for growth, this upcoming industry research report on the global mixed reality market for the forecasted period of 2017 to 2021 offers a complete outline built from the statistics collected from reliable sources of information such as manufacturers, suppliers, regulatory bodies, and stakeholders. Technavio also offers tailored reports based on clients’ requests.

To meet the client’s specific business requirements, this upcoming market research report on the global mixed reality market also takes into account the growth of other similar markets such as laboratory furniture in education, which is expected to project a CAGR of more than 18% by 2021. This upcoming industry research report on the global mixed reality market also enlists the key market drivers, trends, and the challenges currently come across by the education technology industry and also presents insights into K12 and higher education segments.