Global Fresh Milk Market 2016-2020

Outlook of the global fresh milk market

Technavio’s market research analysts have estimated the global fresh milk market to grow at a steady CAGR of more than 3% over the forecast period. Increasing milk production worldwide is one of the key factors driving the growth of this market. The abolished milk quota by the European Union and an increase in the number of dairy cows around the globe have led to an increase in production of milk. The milk market in the EU was regulated by a quota system whereby every member state had a national production quota. Any member state that exceeded its quota was required to pay a penalty to the EU. This system finally abolished in April 2015 which will directly impact the global milk production in a positive manner, thereby, spurring the growth of the fresh milk market in the coming years.

In this industry research report, the analysts have estimated factors such as the introduction of new flavors to bolster this market’s growth over the predicted period. Vendors are expanding their flavor portfolio by introducing new flavors, for instance, in March 2016, Prairie Dairy Farms launched two new flavors, strawberry créme and orange crème, of its Peeps flavored milk. Similarly, Natrel introduced new flavors such as maple, caramel latte, and dark chocolate to its flavored milk segment.

Product-based segmentation and analysis of the fresh milk market

• Flavored
• Unflavored

During 2015, the unflavoured milk segment dominated the fresh milk market and accounted for a market share of close to 87% in terms of revenue. Factors such as the increasing awareness about healthy diets and the benefits of fresh milk consumption are expected to impel the growth prospects for this market until the end of 2020.

Geographical segmentation and analysis of the fresh milk market

• Americas
• APAC
• Europe
• MEA

The Americas dominated the global fresh milk market with a market share of more than 35% of the market share in terms of revenue during 2015. Although the Americas leads the market, the consumption of milk reduced considerably in the US due to an increasing number of lactose intolerant individuals. However, the consumption of milk in other countries in the region is expected to increase during the forecast period. Rising population and increasing production of milk are some of the factors contributing to the growth of the fresh milk market in the Americas.

Competitive landscape and key vendors

The global fresh milk market very dynamic in nature and is characterized by intense competition among the vendors. The providers in the market, compete in terms of product pricing, quality, innovation, service, reputation, and distribution. Therefore, to survive and succeed in this competitive environment it is imperative for the vendors to distinguish their product offerings through a unique value proposition.

The leading vendors in the market are -

• China Mengniu Dairy Company
• Lactalis
• Nestlé
• CCPR

Other prominent vendors in the market include Amul, Arla Foods, Associated Milk Producers, Bright Food, Dairy Farmers of America, Darigold, Dean Foods, DMK Deutsches Milchkontor GmbH, FrieslandCampina, Groupe Even, Grupo Lala, Meg Milk Snow Brand, Meiji Dairies Corporation, Morinaga Milk Industry, Muller, Saputo, Sodiaal, Spoldzielnia Mleczarska Mlekovita, and Yili Group.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global fresh milk market?
• What are the key market trends impacting the growth of the global fresh milk market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global fresh milk market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global fresh milk market?

Technavio also offers customization on reports based on specific client requirement.

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