Global Apple Cider Vinegar Market 2016-2020

Overview of the global apple cider vinegar market

Technavio’s market research analyst predicts the global apple cider vinegar market to grow at a CAGR of more than 10% between 2016 and 2020.  Apple cider vinegar is extensively used for its various health benefits. Besides its use in preparing salad dressings, marinades, vinaigrettes, food preservatives, and chutneys, vinegar is also consumed as dietary supplements owing to its medicinal value. Apple cider vinegar drink comprises several essential nutrients that are critical for energy production, digestion, and food metabolism. It is also helpful for heart and health and reduces cholesterol levels. It contains polyphenols such as chlorogenic acid, which prevents the oxidation of low-density lipoprotein (LDL) and helps in avoiding cardiovascular diseases. Besides health benefits, apple cider vinegar has extensive applications for household purposes, especially as a non-toxic household cleaner. Also, people are using it as a natural preservative as it inhibits bacterial growth in food products and averts spoilage. With the growing usage of apple cider vinegar, several manufacturers are also focusing on widening their product lines, which will play a significant role in boosting the growth prospects for the market over the next four years.

The market is witnessing growing consumer interest in using apple cider vinegar to boost pets’ health. Several pet owners are adding apple cider vinegar to their dog's diet to improve digestion, combat yeast infections, clear tear stains, recover joint health, and to provide relief from common allergies such as itchy feet or ears. The apple cider vinegar-based shampoo helps in enhancing the fur quality, skin, and odor of dogs. Also, it helps in alleviating muscle sprains, soreness, and fatigue in dogs. Apple cider vinegar is also beneficial for cleansing toxins from a cat’s body as the natural acidity in the vinegar aids in digestion and the pectin assists in maintaining the good shape of its intestines.

Competitive landscape and key vendors

The existence of numerous regional and international vendors has led to intense competition in this market. Production differentiation plays a key role in boosting sales of apple cider vinegar products for manufacturers. Also, they have to keep pace with the rapidly changing consumer demands and preferences, which has propelled vendors to emphasize on product assortment and distribution for greater market penetration of apple cider vinegar. Moreover, the number of private-label brands for apple cider vinegar and products such as dressings and probiotic drinks containing apple cider vinegar has increased significantly with the growth of organized retailing. Such advancements in the market will further intensify the competitive scenario in the market.

Leading vendors in the market are -

• Bragg Live Foods
• Dynamic Health
• Fleischmann's Vinegar
• Vitacost

Other prominent vendors in the apple cider vinegar market include Acetificio Mengazzoli, Eden Foods, Foshan Haitian Flavoring and Food Company, Galletti, Kraft Heinz Company, Mizkan, Ponti, Reinhart Foods, and Castelo Alimentos.

Segmentation by distribution channel and analysis of the apple cider vinegar market

• Supermarkets and hypermarkets
• Health food stores

Supermarkets and hypermarkets are the main retail channels for apple cider vinegar products, primarily due to the growth of organized retail worldwide. These distribution channels are increasingly stocking various brands and extending shelf space for apple cider vinegar, specifically in regions like North America and Europe, owing to the rising consumer preference for healthy food and beverage products. It has also been noted that most consumers prefer using private label apple cider vinegar products that are easily available at supermarkets.

Geographical segmentation and analysis of the apple cider vinegar market

• APAC
• Europe
• North America
• ROW

APAC dominated the market and accounted for the largest market share during 2015. Apple cider vinegar has numerous health benefits that have propelled consumers in the region to opt for apple cider vinegar-based health drinks. Japan, China, Taiwan, and South Korea are the largest consumers of fruit-infused vinegar, including apple cider vinegar, owing to the growing health-conscious urban population who prefer apple cider vinegar drinks after and between meals. Moreover, the ability of apple cider vinegar to slow down aging is also one of the major factors for the rising popularity of the drink in APAC.

 Key questions answered in the report include

• What will the apple cider vinegar market size and growth rate be in 2020?
• What are the key factors driving the global apple cider vinegar market?
• What are the key market trends impacting the growth of the global apple cider vinegar market?
• What are the challenges to market growth?
• Who are the key vendors in the global apple cider vinegar market?
• What are the market opportunities and threats faced by the vendors in the global apple cider vinegar market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global apple cider vinegar market?