Global Functional Powder Drinks Concentrates Market 2017-2021

Overview of the global functional powder drink concentrates market

Technavio's market research analyst predicts the global functional powder drink concentrates market to grow steadily at a CAGR of around 7% by 2021. One of the primary drivers for this market is the rise in the awareness of the health-related benefits of functional drinks among consumers. It has been observed that the number of health-conscious people, globally, is increasing at a constant rate. This can be attributed to the increasing occurrences of health issues such as obesity and weak immune systems among the global population. As such, the demand for protein-rich food and beverages such as dietary supplements, functional powder drink concentrates, and ready meals that offer the optimal amount of nutrition is increasing. This has given an opportunity to the manufacturers of functional powder drink concentrates the opportunity to market their products using various health claims, thereby, targeting the expanding health-conscious population base. This rise in the health-conscious population will propel the growth of the global functional powder drink concentrates market during the forecast period.

In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. The demand for functional powder drink concentrates is increasing in the Americas, primarily due to the increasing health consciousness among consumers and the convenience offered by these products. Moreover, the increasing spending on functional foods in the Americas will also help in the market's grow during the forecast period.

Competitive landscape and key vendors

The global functional powder drink concentrates market is highly fragmented because of the presence of numerous small and large vendors. These vendors compete on parameters such as price, quality, innovation, service, reputation, distribution, and promotion. An increase in competition may compel vendors to reduce their product prices, which could negatively affect their profit margins and the market's growth.

Leading vendors in the market are -

• Mondel?z International
• Nestlé
• PepsiCo
• Sqwincher

Other prominent vendors in the functional powder drink concentrate market include Ajinomoto, Fonterra, GlaxoSmithKline, T.C. Pharma, and WhiteWave Foods.

Segmentation by product and analysis of the functional powder drink concentrates market

• Functional powder drink concentrates (with added sugar)
• Sugar-free functional powder drink concentrates

During 2016, the functional powder drink concentrates (with added sugar) dominated the functional powder drink concentrates market and accounted for a major part of the overall market share. The key factor responsible for the dominance of this market is the higher availability of these drink concentrates in the market.

Segmentation by distribution channel and analysis of the functional powder drink concentrates market

• Supermarkets and hypermarkets
• Retailers
• Discounters
• Convenience stores
• Online stores

In this market study, analysts have estimated the supermarkets and hypermarkets to dominate the functional powder drink concentrates market during the forecast period. The capability of these stores to offer multiple options and varieties of functional powder drink concentrates from various brands is the major reason for the dominance of this segment in the global market.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global functional powder drink concentrates market?
• What are the key market trends impacting the growth of the global functional powder drink concentrates market?
• What are the challenges to market growth?
• Who are the key vendors in the global functional powder drink concentrates market?
• What are the market opportunities and threats faced by the vendors in the global functional powder drink concentrates market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global functional powder drink concentrates market?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Naturally Healthy Foods Market 2016-2020 
• Global Dietary Fiber Market 2016-2020

The non-alcoholic beverage industry is one segment which is growing at a tremendous rate over the past few decades. Liquid refreshment beverages (LRB) like bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages, and value-added water comprise a major part of this segment. With the help of latest analytical tools and consumer insights, the market analysts at Technavio bring you a thorough report on the present and future scenario of this industry. By taking all the key drivers as well as the inherent challenges in the industry into consideration, we bring you an objective analysis on the non-alcoholic beverages industry. Our research minutely analyzes the global as well as regional consumption patterns and differentiates between the demand for diet and full-calorie soft drinks to provide you with comprehensive reports based on which informed business strategies could be built.

To meet the client's specific business requirements, this upcoming market research report on functional power drinks concentrates also takes into account the growth trajectory of related markets, such as fresh milk and smoothies market which are expected to grow at a CAGR of about 7% and more than 3%, respectively by 2020. The increasing focus on the introduction of new flavors will contribute significantly to the growth of the market. The industry experts at Technavio offer customized reports that help businesses identify new growth opportunities by providing an in-depth analysis of the various parameters, such as a shift in customer preferences and the overall market's performance.

The upcoming report for functional powder drinks concentrates also identifies the key drivers, emerging trends, as well as the challenges currently experienced by the non-alcoholic beverages sector. To offer a realistic picture of the future direction of the food and beverage industry, the market study also offers insights into the changing competitive landscape and the products and services offered by major market suppliers and their presence across various geographical regions.