Global Field Hockey Equipment Market 2016-2020

Field hockey equipment market outlook

Technavio’s market research analyst predicts the global field hockey equipment market to reach surpass revenues of USD 206 million by 2020. The growing popularity of hockey in Olympics is one of the major driving forces for this market’s growth. The rise in development programs has encouraged participation, both men, and women, into field hockey. The growing popularity of professional hockey teams like EHL and Hockey India League are also positively contributing to the growth of the market.  

One of the key innovations in the market is the introduction of lightweight field hockey sticks made of carbon fiber, glass fiber, and aramid. These allow the stick to be lighter and stronger than the wooden stick. The manufacturers are also introducing tracking technology to analyze the playing patterns of field hockey teams. Such tracking technologies not only provide players with data about the playing style and positioning but also compares the performance of individual players.

Field hockey equipment market based on geography

In terms of geographical segmentation, APAC dominated the global field hockey equipment market in 2015 and is expected to lead the market over the next four years. Australia, India, Japan, South Korea, and New Zealand are the major revenue contributing nations in the APAC market for field hockey equipment owing to increase participation rates. These countries accounted for more than half of the field hockey players worldwide in 2015. Also, the region has top hockey leagues such as the Hockey India League, which is the highest professional league in APAC.

Field hockey equipment companies

The global field hockey equipment is predominantly led by a few large vendors such as Adidas, Grays, Gryphon, OBO, and TK Hockey. These top five vendors collectively account for the majority of the total market share. However, as the sport becomes increasingly sought-after across the globe, there is an opportunity for new vendors to explore the market. Several vendors in the market are extending their businesses into new markets. To gain a competitive edge over their peers, many top vendors are sponsoring top players and national teams who play in major tournaments like hockey world championships and the Olympics as a key marketing strategy.

Leading vendors in the field hockey equipment market

• Adidas
• Grays
• Gryphon Hockey
• OBO
• TK Hockey

Other prominent vendors in the field hockey equipment market include ATLAS Hockey, Dita, JDH, Kookaburra, MALIK, Mazon Hockey, Osaka Hockey, PRINCESS SPORTSGEAR, Ritual Hockey, and STX.

Hockey equipment market products

• Sticks
• Shoes
• Protective gear

The sticks segment dominates the field hockey equipment market and will continue to grow significantly during the forecast period. The frequent changes in hockey sticks by regular players to maintain optimum performance is leading to the high growth of this market segment. Constant innovations to produce lighter and stronger sticks will also contribute to the growth of the overall market in the coming years. 

Hockey equipment market segmentation by retail format

• Specialty and sports shops
• Department and discount stores
• Online retail

In 2015, the specialty and sports shops segment dominated the sales of the field hockey equipment market. These large specialties and sports shops carry popular brands of field hockey equipment. Also, these retail formats have a wide range of products, especially the latest launches, which attracts customers to procure goods from these stores. However, with the growing popularity of online retail due to the convenience and comfort it provides to consumers, the share of this distribution channel will increase considerably during the forecast period.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global field hockey equipment market?
• What are the key market trends impacting the growth of the global field hockey equipment market?
• What are the challenges to market growth?
• Who are the key vendors in the global field hockey equipment market?
• What are the market opportunities and threats faced by the vendors in the global field hockey equipment market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global field hockey equipment market?

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