Global Cider Packaging Market 2016-2020

Overview of the global cider packaging market

Technavio’s market research analyst predicts the global cider packaging market to grow at a CAGR of almost 5% by 2020. The growing demand for alcoholic drinks has propelled retailers to focus on shelf-life packaging that is easy to transport and store and is convenient to unpack. Vendors are coming up with polyethylene terephthalate (PET) bottles, which protects the cider products for longer durations. Plastic is gaining preference over glass bottles and metal cans because of its lightweight, low costs, and wide availability of designs.  The manufacturers are also introducing bottles equipped with a barrier coating technology to increase its shelf life and minimize the risk of permeation. Also, with several technological innovations in the market, there is growing demand for water-based coating technology as it is odorless, tasteless, and environmentally-friendly, and reduces the use of spray powder.

Retort pouch or aseptic pouch packaging is gaining traction in the cider packaging market. These pouches are made of multi-level laminates that maintain the quality of cider products. Many cider packaging companies have started the use of stand-up pouch packaging. Sustainable stand-up pouches are eco-friendly as they are non-toxic and biodegradable in nature. These pouches are also efficient in protecting the quality and essence of the product. Also, several vendors are increasingly using aseptic pouch packaging for cider products as it involves flash pasteurization of products so that they retain their original texture, aroma, and organoleptic properties.

Competitive landscape and key vendors

This market is highly fragmented market with many regional and global players. Intense competition prevails in the market where the vendors are trying to introduce new and innovative packaging products in different shapes, sizes, and suitability. The growth of this market is impressive in the developing regions owing to the increase in consumers' purchasing power parity (PPP) and increased response toward brands and marketing. The market is expected to witness increase in M&A activities among vendors to extend their market shares during the forecast period.

Leading vendors in the market are -

• Amcor
• Ardagh
• Ball
• Crown Holdings
• Owens-Illinois
• Rexam

Other prominent vendors in the cider packaging market include Allied Glass Containers, Can-Pack, MeadWestvaco, Nampak, Plastipak Packaging, Silgan Holdings, Consol Glass, Vetropack Holding, and Vidrala.

Segmentation by material and analysis of cider packaging market

• Glass
• Metal

During 2015, glass-based cider packaging segment dominated the cider packaging market and accounted for more than 78% of the total market share. Much of this segment’s growth comes from the nonreactive nature of glass products, and their ability to prevent the contents from getting spoiled are beneficial for consumers. The vendors in the market are using amber glass material in glass bottles to prevent UV light from spoiling the content inside the bottle. The rising demand for cider packaging in developed market such as North America is expected to boost the growth of the segment during the forecast period.

Geographical segmentation and analysis of cider packaging market

• Americas
• APAC
• EMEA

EMEA dominated the cider packaging market in 2015 and accounted for more than 64% of the overall market share. Most European brewers are focusing on innovative packaging so that the product becomes more appealing to consumers. The launch of low-calorie and craft ciders in Europe is expected to create demand for new packaging products, which will add volume sales of these products in the region during the forecast period.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global cider packaging market?
• What are the key market trends impacting the growth of the global cider packaging market?
• What are the challenges to market growth?
• Who are the key vendors in the global cider packaging market?
• What are the market opportunities and threats faced by the vendors in the global cider packaging market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global cider packaging market?

Technavio also offers customization on reports based on specific client requirement.

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