Global Flexible Protective Packaging Market 2016-2020

Global outlook of the flexible protective packaging market

Technavio’s market research analysts predict the global flexible protective packaging market to grow steadily during the forecast period and post a CAGR of more than 6% by 2020. This industry research report identifies the growth of the e-commerce industry to be one of the major factors that will have a positive impact on the growth of this market in the coming years. It has been observed that the e-commerce market accounted for a significant share of the global retail market. Analysts predict that this trend will continue in the coming years as well and will consequently augment the demand for flexible protective packaging of goods. Additionally, the shift in focus from reducing costs to reducing pilferage during transit, will also result in a significant increase in demand for flexible protective packaging products such as air pillows, bubble wraps, and flexible foam for e-commerce packaging to ensure the safe delivery of products to customers.

Since sustainability has become a major factor for flexible protective packaging materials, vendors will start investing heavily in their R&D sectors to develop sustainable and environment friendly packaging solutions. One of the major vendors Geami, already offers protective packaging through a cushioning wrap made from Kraft paper. With rising concerns about the impact of plastics and other packaging materials on the environment, there will be an exponential demand for sustainable flexible packaging products especially from the developed countries, inducing vendors to focus more on sustainability.

Competitive landscape and key vendors

The market is characterized by the presence of several multinational and regional or local flexible packaging manufacturers and appears to be highly fragmented. The rise in e-commerce parcel distribution and the growth of the consumer goods and retail industries will offer significant growth opportunities to the vendors. Vendors mainly compete on major factors such as product pricing, market responsiveness, quality, innovation, and distribution network. The regional players offer innovative solutions at lower prices and pose a stiff competition to the international players. However, they find it difficult to compete with the well-established flexible packaging companies in terms of other factors such as product quality, features, and range of offerings. Analysts also predict that the international players will grow inorganically during the forecast period by acquiring regional or local players.

The leading vendors in the market are -

• DynaCorp
• Pregis
• Sealed Air
• Smurfit Kappa
• Storopack

The other prominent vendors in the market are FP International, Geami, iVEX Protective Packaging, Macfarlane Group, Unisource Worldwide, Veritiv Corporation, Shorr Packaging Corp, Automated Packaging Systems, and Polyair.

Segmentation by product type and analysis of the flexible protective packaging market

• Bubble wrap
• Air pillows

During 2015, the air pillow packaging segment accounted for the major shares and dominated the market. Air pillows manufactured in a continuous form are easy to tear off and also have smooth and soft surfaces, thereby offering a better alternative to other flexible protective packaging products. According to this market research study, the growing demand for protective packaging from the e-commerce sector will drive the market’s growth prospects in this segment.

Geographical segmentation and analysis of the flexible protective packaging market

• APAC
• Europe
• North America
• South America
• ROW

This market research and analysis estimates that in terms of geographical regions, APAC will be the major revenue contributor to the market by the end of the predicted period. Demographic trends such as increasing population and rapid urbanization and the economic factors such as industrialization, growth of the manufacturing sector, and increase in international trade, will drive the growth of the market in this region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global flexible protective packaging market?
• What are the key market trends impacting the growth of the global flexible protective packaging market?
• What are the challenges to market growth?
• Who are the key vendors in the global flexible protective packaging market?
• What are the market opportunities and threats faced by the vendors in the global flexible protective packaging market?
• Trending factors influencing the market shares of APAC, Europe, North America, South America, and ROW.
• What are the key outcomes of the five forces analysis of the global flexible protective packaging market?

Technavio also offers customization on reports based on specific client requirement.

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