Global Packaging Tape Printing Market 2017-2021

The infographic below contains key findings from our analysis of the packaging tape printing market   

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Overview of the global packaging tape printing market

According to Technavio’s global packaging tape printing market research report, the rising demand for premium packaging and aesthetic appeal will be one of the major factors that will have a positive impact on the growth of the market. Product packaging is one of the major factors that influence the buyer’s purchase decision and good aesthetic appeal has a large potential to increase the product’s sales. Moreover, the addition of a company's logo or other designs also helps in better branding. Owing to the benefits the demand for premium packaging will increase in the coming years and this will subsequently drive the demand for printed tapes especially from the cosmetics and household segment. Our global packaging tape printing market research report has estimated that this market will grow at a CAGR of more than 6% by 2021.

The introduction of hybrid printing techniques is one of the key trends that will gain traction in the packaging tape printing market in the coming years. Vendors in this market space are increasingly offering hybrid printers with features of both offset and digital printing. Hybrid printers offer the high print quality of offset printing and the personalization features of the digital press. Moreover, these printers also have several other advantages including an improved user interface with touchscreen, inbuilt UV drying systems, and increased operational efficiency. Fujifilm has already introduced its Fujifilm Graphium hybrid printing press that can print labels, tapes, and tags with two flexo colors.

Competitive landscape and key vendors  

The established players in the packaging tape printing market mainly compete based on innovations and the technologies incorporated in their products. The market also has the presence of regional vendors who offer products and services on a small scale. Owing to the requirement for initial investments on equipment and plants and the need to expand the product portfolio, the players in the packaging tape printing machine market are focusing on the following strategies M&As.

The leading vendors in the market are –

• A B Graphic International
• HP
• R.R. Donnelley & Sons Company
• Quad Graphics

The other prominent vendors in the market are Anglia Labels, Canon, FLEXcon, FRONTIER LABEL, Landa Corporation, and Xeikon.

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Segmentation by technology and analysis of the packaging tape printing market

• Flexography
• Rotogravure
• Digital

During 2016, the flexography segment accounted for the major shares of the packaging tape printing market. Owing to the availability of high-quality prints and the growing investments in flexography printing, the market will continue to grow in this industry segment during the next few years as well.

Geographical segmentation and analysis of the packaging tape printing market

• Americas
• APAC
• EMEA

This global packaging tape printing market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the packaging tape printing market throughout the forecast period. Factors such as the presence of well-established players and the growth of the food and beverages industry, will fuel the growth of the packaging tape printing machine market in this region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global packaging tape printing market?
• What are the key market trends impacting the growth of the global packaging tape printing market?
• What are the challenges to market growth?
• Who are the key vendors in the global packaging tape printing market?
• What are the market opportunities and threats faced by the vendors in the global packaging tape printing market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global packaging tape printing market?

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