Global Secondary Oral Hygiene Market 2017-2021

Overview of the global secondary oral hygiene market

According to Technavio's market research report, the global secondary oral hygiene market will grow at a CAGR of more than 5% during the forecast period. The approval from dental associations and recommendations from doctors to use secondary oral hygiene products is one of the key drivers for this market. Vendors are partnering with several dental associations to promote their secondary oral hygiene products such as mouthwashes and dental floss. These dental associations approve various mouthwash brands as safe and effective to use. This in turn, encourages customers to invest in mouthwashes and other oral hygiene products. To increasse their sales volume, the manufacturers are focusing on adding the associations' approval labels on their product packaging materials.

During 2021, the Americas will contribute to the maximum shares of the secondary oral hygiene market since consumers in this region are more tech-savvy and health conscious when compared to consumers in other regions. The inclination of these consumers towards premium products and the rising number of new innovative products, will also drive the purchase volume of oral hygiene products for the next four years.

Competitive landscape and key vendors

The secondary oral hygiene market is highly competitive due to the presence of large and small-sized players. Regional vendors find it increasingly difficult to compete against international vendors in terms of quality, technology, and pricing. Global players are highly concentrating on research and developmental activities. The increasing focus of vendors on product innovation and strategies to retain and engage consumers will intensify the market's competitive environment.

Key vendors in this market are -

• Procter & Gamble,
• Colgate-Palmolive
• GlaxoSmithKline
• Johnson & Johnson

Other prominent vendors in the market include Dabur, High Ridge Brands, Amway, The Himalaya Drug Company, Kao, Prestige Brands Holdings, water pik, Jordan Dental, TePe Oral Hygiene Products, Tom's of Maine, and Chattem.

Segmentation by product and analysis of the secondary oral hygiene market

• Mouthwash
• Dental floss

The mouthwash segment is classified into regular mouthwash and medicinal mouthwash products. The use of mouthwash curbs the growth of oral bacteria and bacterial tooth decay and also helps in maintaining the pH of the mouth. The segment accounted for the majority shares of the secondary oral hygiene market during 2016 because many dentists recommend the use of mouthwash products for people wearing braces or dentures.

Segmentation by distribution channel and analysis of the secondary oral hygiene market

• Retail
• Online retail

Retail outlets include drug stores, retail and convenience stores, dentists and hospitals, supermarkets, hypermarkets, and specialty stores. Consumers highly prefer retail outlets over online stores because these outlets enable them to ensure the quality of the product. An increasing number of retail outlets in developing countries such as China and India and the growing demand for secondary oral hygiene products such as mouth fresheners, mouthwash, and dental floss will contribute to the growth of the secondary oral hygiene market in this segment.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global secondary oral hygiene market?
• What are the key market trends impacting the growth of the global secondary oral hygiene market?
• What are the challenges to market growth?
• Who are the key vendors in the global secondary oral hygiene market?
• What are the market opportunities and threats faced by the vendors in the global secondary oral hygiene market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global secondary oral hygiene market?

Technavio also offers customization on reports based on specific client requirement.

Secondary oral hygiene includes a broad range products offered for oral healthcare that help in oral hygiene of users. Technavio's insightful market research reports also offer insights on the market size, forecast, trends, and industry analysis to help clients build active growth strategies. This upcoming market research report on the global secondary oral hygiene market is an essential part of Technavio's new research areas portfolio and offers key insights into the market space for health and wellness.

This upcoming market research report on the global secondary oral hygiene market also covers vendors like Johnson & Johnson, GlaxoSmithKline, Unilever, Procter and Gamble, and Colgate-Palmolive. Additionally, by implementing a widespread research approach of quantitative and qualitative data gathering methods and assessing the altering demand-supply landscape of the health and wellness sector, the upcoming market research report on the global secondary oral hygiene market offers insights into the key market drivers, trends, and eminent challenges that will influence the growth of the key suppliers in this market space.

This market research report on the global secondary oral hygiene market also considers the growth of related markets like physiotherapy, which is expected to post an impressive CAGR of more than 6% during the forecast period. According to our analysts, increasing awareness of oral hygiene among consumers may influence the demand for secondary oral hygiene in the coming years. The upcoming industry report on the global secondary oral hygiene market also offers insights into fast-growing segments within the new research areas industry, including sectors like the agricultural equipment and furniture and home furnishings. Additionally, the report also presents insights into the varying competitive landscape and gives clients an accurate picture of the future direction of the industry.

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.