Global Self-paced Test Preparation Software Market 2017-2021

Overview of the global self-paced test preparation software market

According to the self-paced test preparation software market insights, research analysts at Technavio predict that the global self-paced test preparation software market will grow steadily over the forecasted period and post a CAGR of around 8% by 2021. This market research analysis identifies the inclusions of analytical applications in software as one of the primary factors for the self-paced test preparation software market growth. The self-directed manner of procuring test preparation programs and materials is gaining momentum among students globally as they are preparing for entrance examinations and earning certifications with the help of self-paced test preparation software. The software is adaptive and adjusts according to the varying needs of the students.

Established players offering traditional center-based test preparation services are entering the market and competing with players who use the online platform for delivering test preparation content and services. Various center-based test preparation program providers having pan India presence are providing the online platform to the students through online classes. This market analysis identifies the rise in ventures of ed-tech companies as one of the key trends behind the growth of the test prep industry size.

Competitive landscape and key vendors

The market is intensely competitive and high fragmented due to the presence of global and regional vendors competing aggressively offering test preparation services through a combination of traditional and digital learning methods. The players offer varying products and services in the software package at varying prices and software technology. The vendors engage in M&A to consolidate their market share.

The leading vendors in the market are -

• Avanset
• Educational Testing Service
• Kaplan
• SelfTestEngine.com

The other prominent vendors in the market are Indiavidual, Innovative Knowledge, MathMedia Educational Software, and MathTutor Educational Software.

Segmentation by product type and analysis of the self-paced test preparation software market

• Curriculum Examinations
• Certification Examinations

Curriculum examinations provide supplementary support for students to clarify their doubts and achieve better grades in schools and colleges and state and national level entrance tests. The prevalence of immense competition, availability of limited institutions, and time constraints faced by the students is influencing the number of students enrolling for test-preparation services.

Geographical segmentation and analysis of the self-paced test preparation software market

• APAC
• Europe
• North America
• ROW

North America is the major consumer of this market due to the standardized testing regime, the desire of the students to fare well in their academic examinations, government encouragement of standardized tests, and increasing online platforms. North America will be the major revenue contributor to this market throughout the forecast period.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global self-paced test preparation software market?
• What are the key market trends impacting the growth of the global self-paced test preparation software market?
• What are the challenges to market growth?
• Who are the key vendors in the global self-paced test preparation software market?
• What are the market opportunities and threats faced by the vendors in the global self-paced test preparation software market?
• Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global self-paced test preparation software market?

Technavio also offers customization on reports based on specific client requirement.