Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019

Market outlook of the global spectacular outdoor advertising market

Spectacular outdoor advertising acts as a mass-market medium that primarily focuses on high-traffic areas to broadcast messages related to branding and support campaigns. The ability of spectacular outdoor advertising to deliver a brand's message continually across consumers of various demographics is responsible for this market’s modest growth rate of more than 7% during the forecast period.

In this market research report, Technavio’s analyst has estimated the Americas to account for the largest market share during the forecast period. The market in the Americas is niche and is characterized by the presence of major multinational brands who can afford spectacular outdoor advertising regularly. Consequently, this region is envisaged to account for more than 35% of the total market share by 2019.

Type-based segmentation of the spectacular outdoor advertising market

• Physical spectacular outdoor advertising
• Digital spectacular outdoor advertising

The physical spectacular outdoor advertising segment accounts for the largest market share during the forecast period. Factors like its cost effectiveness and its ability to effectively communicate the brand message to its audience are expected to result in this segment’s high market share by 2019.

Segmentation by medium and analysis of the spectacular outdoor advertising market

• Permanent
• Rotary
• Junior

In this market study, Technavio’s market research analysts have estimated the permanent bulletins segment to account for approximately 72% of the total market share by 2019. The ability of permanent bulletins to influence a specific target audience based on the demographics is expected to account for this segment’s high market share during the forecast period.

Competitive landscape and key vendors

In developing countries, the market for spectacular outdoor advertising is still in its nascent stages but is characterized by intense competition due to the presence of multiple vendors. Factors like intense competition, rapid advances in technology, and frequent advances in digital technology pose significant challenges for the vendors during the forecast period. Therefore, in order to succeed in this competitive environment, vendors have to distinguish their product and service offerings through a clear and unique value proposition.

Leading vendors in this market are -

• Clear Channel Outdoor
• JCDecaux
• Lamar Advertising
• Outfront Media

Other prominent vendors analyzed in this market study are Adams Outdoor Advertising, AdSpace Networks, AirMedia, APG | SGA, APN Outdoor, Burkhart Advertising, Captivate Network, Cemusa, Clear Media, Daktronics, DDI Signs, Epamedia, EuroMedia Group, Eye Airports, Focus Media, Fairway Outdoor Advertising, IZ-ON Media, Primedia Outdoor, Stroer Media, Titan Outdoor, Van Wagner Communication, and Zoom Media.

Key questions answered in the report include

• What will the market size and the growth rate be in 2019?
• What are the key factors driving the global spectacular outdoor advertising market?
• What are the key market trends impacting the growth of the global spectacular outdoor advertising market?
• What are the challenges to market growth?
• Who are the key vendors in the global spectacular outdoor advertising market?
• What are the market opportunities and threats faced by the vendors in the global spectacular outdoor advertising market?
• Trending factors influencing the market shares of APAC, EMEA, and the Americas?
• What are the key outcomes of the five forces analysis of the global spectacular outdoor advertising market?

Technavio also offers customization on reports based on specific client requirement.

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• Global Outdoor Advertising Market 2014-2018
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