Baby Soothers and Teethers Market 2016-2020

Overview of the global baby soothers and teethers market

The global baby soothers and teethers market is one of those markets where marketing strategies are aimed at the emotional appeal of parents rather than logical and point-based appeal. The end-user of this market are parents, who are always concerned about getting the best and the safest products for their children. The prospects for growth in this market are bolstered by the launch of products that are organic in nature. Also, factors such as the launch of innovative products in different sizes, shapes and designs, and functions, and the advent of non-toxic teethers that are free from BPA, lead, and phthalates will result in this market’s moderate market growth rate of nearly 4% by 2020.

Another important factor that foster growth in this market is the rise in demand for natural and organic soothers. Parents today prefer using baby care products that are not harmful to the children and do not cause any adverse reactions. Consequently, the demand for natural and organic products is on the rise, which in turn will aid in the growth of this market during the forecast period. An example of such a product is the Hevea soother, which is made from real rubber from the Hevea tree.

Segmentation by age and analysis of the baby soothers and teethers market

• 0-6 months
• 6-12 months
• 12-24 months

In this market research, analysts have estimated the 6-12 months segment to account for a market share of more than 51% by 2020. This segment's popularity stems from the fact that babies start developing teeth when they are 6-12 months old. Additionally, factors such as new product launches and the advent of products that are natural will foster the growth of this market segment during the predicted period.

Geographical segmentation of the baby soothers and teethers market

• Americas
• APAC
• Europe
• MEA

In terms of geography, the APAC region will be the largest market for baby soothers and teethers during the forecast period. The APAC region has been registering a high demand for baby soothers and teethers across varied categories over the past few years. Much of this high demand can be attributed to factors like the presence of a large population base, a significant rise in the standard of living, and the high per capita income in the region. According to this segmentation analysis, the APAC region will singlehandedly account for more than 35% of the total market share by 2020.

Competitive landscape and key vendors

The global baby soothers and teethers market is dominated by vendors like Philips, Pigeon, Mayborn Group, Handi-Craft, and Munchkin. The market is highly competitive as all the key players compete to gain maximum market shares. In this market, the vendors face various challenges in the form of prevailing competition and advances in technology. To succeed in this market, the vendors have to distinguish their products and services by formulating a clear and unique value proposition.

Top vendors in this market are -

• Handi-Craft
• Mayborn Group
• Munchkin
• Phillips
• Pigeon

Other prominent vendors analysed in this market study are Chicco, MAM, Nip, Nuby, Playtex, NUK, Medela, Zhejiang Rikang Baby Products, Summer Infant, Richell, and Mee Mee.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global baby soothers and teethers market?
• What are the key market trends impacting the growth of the global baby soothers and teethers market?
• What are the challenges to market growth?
• Who are the key vendors in the global baby soothers and teethers market?
• What are the market opportunities and threats faced by the vendors in the global baby soothers and teethers market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global baby soothers and teethers market?

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